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Social Media Performance Group's Be a Person book series will eventually span six volumes, available in atomic (paper) and electronic (Kindle) forms. The first five books in the series are now available:

Watch this space for information for ordering the subsequent versions of the book, including:

  • Be a Person - The Social Operating Manual for Small and Medium-Sized Business (400+ pages)


Here are the chapters in  Be a Person - The Social Operating Manual:

  • What is Social Media? Social Networking? Social Computing?
  • Why Social Media?
  • How is Social Media Relevant to Non-Profits?
  • First Steps Toward a Social Media Strategy
  • SMPG Social Media Readiness Survey™
  • Decide What Your Organization Will Do About Social Computing
  • Create Social Computing Strategies
  • The 10 Commandments of Social Computing
  • How to Engage with Social Computing
  • Listen to Your Community
  • Find Your Community
  • Engage Your Community
  • Ask for the Commitment
  • Measure Results
  • Executing Your Social Computing Strategy
  • Set Yourself Up on Social Media Sites
  • Setting Up LinkedIn
  • Setting Up Twitter
  • Setting Up Facebook
  • Setting Up YouTube for Non-Profits
  • Setting Up Blogging
  • Building Your Community
  • Community Building Checklist
  • Afterword
  • Who is the Social Media Performance Group?
  • Acknowledgements
  • Resources



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Last Updated on Saturday, 24 September 2011 18:10
 
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