See on Scoop.it – Enterprise Social Media
“Normally, I’m not a big fan of following the rules.”
Great lede! And a great Infographic with some common sense rules for doing social media. There’s a lot of info compacted into the graphic. Good for the wall of your clubhouse . . .
Via @Dashburst
See on www.business2community.com
See on Scoop.it – Enterprise Social Media
“If your posts aren’t getting the traction you want, you might think you’re not a good enough writer. But the truth is, every writer can follow a few simple steps to improve their posts.”
Great basic advice from a top blogger. A must read.
See on www.copyblogger.com
See on Scoop.it – Enterprise Social Media
“Success in social media has more to do with the underlying principles, and less with the visible tools or tactics used.So it’s easy to get the wrong idea or impression being on the outside, looking in.”
I like Misconception #3: Social Media Doesn’t Convert Directly. And it takes time. And it’s not advertising.
Good article.
See on socialmediatoday.com
See on Scoop.it – Enterprise Social Media
“Is content still king? According to Deanna Brown, CEO, Federated Media Publishing, “Content, in the right context, is ultimately king.”…”
This is a great interview by Brian Solis.
Is your brand becoming a publisher? And can your provide the right context for the right content.
Please comment below.
See on socialmediatoday.com
See on Scoop.it – Enterprise Social Media
“Frank Eliason made his bones as a VIP while leading the social media charge at Comcast. “
Eliason became famous by putting a human face on Comcast, solving customers’ problems via Twitter.
He’s got a lot of good insights in this article, especially regarding companies’ orientations toward social media: “[they] go in from one of three perspectives. They either go in from a marketing perspective, a communications perspective, or a customer service perspective. “
We think that’s just sad. Social media can provide benefits across all aspects of a company. That’s why we wrote the Be a Person book series htp://bit.ly/OrderBeAPerson
See on www.pr-squared.com
See on Scoop.it – Enterprise Social Media
“As a small business owner or consultant, getting on the Web and developing your presence can be scary enough.”
These are some good tips, but the one I like best is “Become a subject matter authority.”
Via @VictorBomi
See on smallbiztrends.com
See on Scoop.it – Enterprise Social Media
“26 of the world’s most recognized marketing experts share pearls of marketing wisdom. Download the collection of their insights!”
Great PowerPoint fodder!
See on www.hubspot.com
See on Scoop.it – Enterprise Social Media
“These 8 tips to succeeding in PR are about more than writing well or liking to work with people—public relations is really all about selling…”
OK, I might quibble about the tip “Lawyers are your friends” but otherwise these are some good guidelines for successful public relations.
Via @impressionsplus
See on rtrviews.com
See on Scoop.it – Enterprise Social Media
“Mashable asked viral video agency Seedwell what today’s web audience is looking for, and how to recognize a viral sensation before it happens.”
Spoiler alert: there is no secret sauce. But this article has some good ideas to use to achieve viralocity for your videos.
See on mashable.com
