Monthly Archives: August 2012

See on Scoop.it – Enterprise Social Media

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence.”

Some pundits are predicting the end of SEO within years. This is the beginning of what’s going to kill it.

See on www.adamsherk.com

See on Scoop.it – Enterprise Social Media

“Digital agency Raka shares bitly’s best times to tweet or post to Facebook for click-throughs in this infographic based on bitly data.”

Lots of folks have lots of opinions about the best times to post on social media. This article boasts a neat infographic answer the question using data from URL shortner bit.ly (my shortener of choice).

Via @PREssentialsLLC

See on www.rakacreative.com

See on Scoop.it – Enterprise Social Media

“If social media consultants are doing their jobs, they should put themselves out of business. I speak as one of their kind. Before joining Fast Company last spring, I was the social media editor at the New York Daily News.”

Another great quote from the article:

“Your company will never be truly social if you silo social activity within a consultant or a staff manager.”

See on www.fastcompany.com

See on Scoop.it – Enterprise Social Media

“5 top Google Analytics reports to demonstrate the value of your social media marketing practice.”

A good review of current Google Analytics capabilities.

See on www.convinceandconvert.com

See on Scoop.it – Enterprise Social Media

“Now, we’re not talking strategy here, it’s metrics that matter. You want to be able to measure your efforts alongside the value of what this work brings to your business.”

This is a good article, and it has a nice infographic that you might want to print and tape to your monitor.

Via @michelmmartin

See on www.distilled.net

See on Scoop.it – Enterprise Social Media

“Social media is a powerful force in the online world but most organizations today have not yet studied the object, time and space sufficiently.”

OK, the second article in two days that I’ve seen stressing the importance of relationships in social media. Got to get the next book out, which is all about relationship selling in B2B using social media! Keep checking http://bit.ly/OrderBeAPerson to order  .  .  .

See on www.huffingtonpost.com

See on Scoop.it – Enterprise Social Media

“Facebook scheduled posts: Everything you need to know to batch your facebook posts into blocks to give you more time to focus on your business.”

With Facebook penalizing third-party tools like HootSuite, it makes sense to take a look at their post scheduling automation.

See on www.socialmediaexaminer.com

See on Scoop.it – Enterprise Social Media

“Back in March of this year, SEOmoz ran an industry survey that saw 6,491 respondents provide detailed answers to 53 unique questions. The survey formally ran from March 21st to May18th.”

Check out the results of this survey of more than 6,000 respondents.

See on www.seomoz.org

See on Scoop.it – Enterprise Social Media

“Pinterest Contests for Business: Learn how running contests on Pinterest is a great way to expose your brand to a large audience and attract new followers.”

Interesting stats from this article include:

Over 80% of pins are repins, demonstrating the tremendous “virality” at work in the Pinterest community.

Pinterest accounted for 3.6% of referral traffic as of January 2012.

Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter.

See on www.socialmediaexaminer.com

See on Scoop.it – Enterprise Social Media

“We are on the front end of a flight to value. And we are on the front end of a flight to relationships. We want relationships back, with all of the benefits.”

I couldn’t agree more with this article. Its subject is also the subject of our next book, coming soon at http://bit.ly/OrderBeAPerson

See on thesalesblog.com