Monthly Archives: September 2012

See on Scoop.it – Enterprise Social Media

Enterprise Gamification from Scott Sinclair, Capgemini

This is a good SlideShare presentation about the elements and uses of gamification in the enterprise.

See on de.slideshare.net

See on Scoop.it – Enterprise Social Media

From Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.

Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out “curated” list of tools and services has created more misinformation than useful lists. 

But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.

The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.

On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator’s job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 

See on www.mindomo.com

See on Scoop.it – Enterprise Social Media

“Facebook Strategy Case Study: Learn how Crestview Doors capitalized on an opportunity and increased their Facebook reach more than four fold.”

Tip #1: Get Personal

Tip #2: Get Visual

Tip #3: Value Your Fans’ Contributions

Tip #4: Measure Your Results

Really good advice in this article.

See on www.socialmediaexaminer.com

See on Scoop.it – Enterprise Social Media

“Facebook targeted post: Learn how to get more engagement on Facebook with this recent feature.”

Improved targeting will improve engagement, but only if you’ve got a cool ad.

See on www.socialmediaexaminer.com

See on Scoop.it – Enterprise Social Media

“Social media has backfired on many a brand and celeb. This infographic runs down some of the biggest blunders — and smoothest recoveries.”

Some of these blunders are already in our Social Media Hall of Share (http://bit.ly/HallOfShame). Others will be added soon.

Be careful out there.

See on mashable.com

See on Scoop.it – Enterprise Social Media

‘”If you expect to do well with SEO and with your SERP (Social Media Results Pages) results, Social Media engagement needs to become a big part of the equation.

If you are scratching your head about what “Social Signals” means, yes, it is one of those jingoistic terms that have emerged in the Social Media Space.

It refers to what used to be known as “recommendations” but has now has evolved to“like”, “retweet”, “+1” or, hot-off-the press over on Linkedin, “endorse”.’

SEO is going social in a big way. Combined with Google’s escalating emphasis on good content, everything you thought you knew about SEO could be wrong.

See on www.business2community.com

See on Scoop.it – Enterprise Social Media

“Keeping with current trends, the professional network put more emphasis on visuals and mobile. Here’s how the changes affect you.”

This is a good summary of the recent LinkedIn site changes.

See on www.ragan.com

See on Scoop.it – Enterprise Social Media

“All forms of customer service share the same core Image values. But social media brings in completely new rules of play that you need to educate your social customer service team in.”

The opening paragraph of this article says it all: “As Customer Service becomes the front line of social communication for your company, the lines between community engagement and customer service become blurred. Customers speak to companies in a different way on Facebook and Twitter, raising a whole range of different subjects. Your customer service representatives will need to move away from simple issue resolution, and dip into general chatter from time to time. When customers give feedback about products, for example, your team can deliver a better experience and obtain better information if they enter into a real conversation.”

See on socialmediatoday.com

See on Scoop.it – Enterprise Social Media

“Facebook Engagement: Learn some great ideas, new things to try and ways to stand out that will ultimately help your business grow.”

Tip #1: Get Personal – which we call Be a Person http://bit.ly/OrderBeAPerson – and a great quote: “Your community wants to get to know you and wants to be able to relate to you and your company.”

See on www.socialmediaexaminer.com

See on Scoop.it – Enterprise Social Media

“It amazes me that even in today’s social media savvy business environment there are still big companies that fail to engage with their customers, particularly customers that are frustrated and unhappy.”

The lead example of terrible customer social media service is a charter member of our Social Media Hall of Shame, United (http://bit.ly/HallOfShame). 

How should you deal with social media complaints? A “RightNow study shows that answering complaints can change attitudes. 21% of the complaints DID get a response, and more than half the customers had positive reactions to the same company or brand they had been blasting not long before. When customers received a response to their complaint, 46% were pleased. And, even more surprising, 22% actually posted a positive comment about the company or brand.”

Nuff said. See our series of blog posts on this subject: http://bit.ly/ti8ERj

See on www.forbes.com