Monthly Archives: September 2012

If Content Is King, Multiscreen Is The Queen, Says New Google Study

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“New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S.are using a combination of phones, tablets, computer and TVs to consume digital content.”

 

Link to download the study: http://www.scribd.com/doc/104313542/Multiscreenworld-Final

 

A key finding: “The study also found that although a lot of attention is being focused on smartphones and apps, this device is not only the smallest screen in our world, it’s also used for the shortest bursts, at 17 minutes per session, compared to 30 minutes on tablets, 39 minutes on PCs and the 43 minutes watching TV.”

 

So if you’re optimizing your site only for phones, you’re really missing the boat!

 

See on techcrunch.com

Your Guide to Recovering from Google Penguin

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“Before doing anything, you need to diagnose the reason for your site’s ranking and traffic drop. The easiest way to discover if your rankings fell as a result of Google Penguin is to analyze your website’s traffic data. If your rankings (and traffic) took a noticeable dive on or around April 24, 2012, there’s a good chance it’s got something to do with Google Penguin. To get started, be sure to isolate your traffic data solely for Google organic search traffic, since this is the traffic source that Penguin would have impacted.”

 

Google Penguin is the latest evolution of Google’s page ranking algorithm. The search giant is, with each iteration, slowly deemphasizing classic SEO techniques and emphasizing instead great content. Would that it was ever thus  . . . 

See on mashable.com