Monthly Archives: October 2012

Can You Gamify Content Curation? New Startup Woisio Thinks So

See on Scoop.itEnterprise Social Media

Excerpted from article on GigaOM:

“Many video curation startups do away with the old-fashioned programming guide to help users find TV shows and online clips. Turkey-based Woisio, which launching its private beta Monday, takes a little bit of a different approach: it keeps the guide – but gets rid of the programmers. Woisio wants to instead use game mechanics and collaborative filtering to compile a new set of channels, and in turn get rid of the traditional middlemen.

 

Here’s how Woisio works: The platform offers viewers a number of different channels, called stages, including comedy, style , music, politics and so on. Each of these channels is programmed to show clips at a certain time, but users can skip forward or go back and catch up on past programming.”

 

Wow! Two hot trends – gamification and curation – converge! I smell money!

 

Check out it, read more and request an invite here:

http://woisio.com

 

See on gigaom.com

Facebook Launches Collections, “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections

See on Scoop.itEnterprise Social Media

Excerpted from article on TechCrunch:

“Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite.

Seven retail partners can now share Collections posts to their fans.

 

Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends.

 

The “Want” button adds a product to a Timeline section called “Wishlist” visible to friends of friends, the “Collect” button saves to to a Collection called “Products” that’s visible to friends only, and a special version of the “Like” button will also add to “Products” but that’s visible to friends of friends…”

 

Sorry. I still don’t get the huge buzz around posting pictures. I do get that it is attractive to marketers, primarily because it finally looks like a usage of social media that resembles advertising. But if Facebook is interested, then I guess I need to be . . .

See on techcrunch.com

Creating Online Evangelists

In our previous post, Online Branding Campaigns, we continued our series with a discussion on how to run online campaigns to enhance your brand. In this post, we take a look at how to find and create brand evangelists to help spread the word.


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Creating Online Evangelists

One great source of potential evangelists are your best customers. They’re generally easy to find, and they are likely to be motivated to help you spread the word and serve others. Use the following steps to harvest potential evangelists, and evangelistic messages, from customer groups.

  • Interview Satisfied Participants
    Talk to those who use your products and get them to agree to participate in interviews.
  • Ask What Caused Them to Buy
    What was it about your organization, products, or employees that made them buy? Try to distinguish between a commitment to your product and a commitment to your organization — the resulting messages you create may be different.
  • Ask What They See as the Value of Your Services
    Get customers to put into words your value proposition. What makes your business or its products worthwhile? What distinguishes your enterprise from similar organizations? What is most important about the way you address the need you fill?
  • Ask How They Describe Your Products to Others
    Ask them for the elevator speech — how they would describe your products to a stranger during an average elevator ride. You’re looking for a statement that takes 30-60 seconds to deliver. You should already have written your version of your elevator speech. But you may be surprised what others come up with.
  • Write Down Their Answers Word for Word
    Resist the temptation to edit what they tell you during these discussions. Aim to exactly record what they have said. If you pre-edit their contributions, you may miss a chance to learn an important nuance you might not have caught.
  • Use Their Material in Your Recruitment and Branding Messages
    During your interviews, you have discovered how your community looks at you and speaks about you. Just as it is important to capture this material verbatim, it’s also important to use it to fashion or modify your messaging. Ideally, the messaging you use for evangelist recruiting will be very similar to the rest of your messaging. Remember, using the voice of the customer will help you create the relationship and conversations with your community.
  • Test and Refine Your Messaging at Offline Events
    Before designing online campaigns, test out your messaging offline. Be sure to gather reactions from a wide variety of stakeholders.
  • Use Your Refined Messaging in Your Marketing Materials
    If it works online, it’s likely to work through conventional marketing as well. Consider using your new approach in all your marketing materials, but not before you’ve proved it online.

Once you have an approach mapped out, you’re ready to find evangelists.

Finding Evangelists

Chances are you already have some evangelists, or can readily identify candidates based on your offline community. There are probably lots of other active evangelists already online, and many of them are already using social media to proselytize for you.

As a first step in finding current and potential evangelists, you need to identify related blogs, Twitterers, LinkedIn connections, and Facebook people who have significant influence, followers and traffic. Here are some ideas about how to do this.

  • Google “I love [your product, organization]” — If you’ve got the nerve, and want to know your enemy, also Google “I hate [your product, organization]”
  • Google Blog Search your product, organization — You can use Google Blog Search[1] or any of the other blog monitoring tools we’ve mentioned
  • Search Twitter and Facebook — Twitter’s search has gotten a lot better. You can also now search tweets on Google as well. Facebook search is OK, and Google indexes it as well.
  • Set up Google Alerts and Twitter Alerts — Google Alerts[2] can send you daily updates based on your keywords. You can set up and save a keyword search on Twitter but you’ll need to manually run it. You can set up automated alerts using TweetBeep.[3]

Don’t forget your staff! Reach out to them for ideas on finding evangelists.


Creating Online Evangelists is the 73rd in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 225. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 62YTRFCV

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here.

Next up: Defining Evangelistic Styles


[1] Google Blog Search: bit.ly/dy7s5O

[2] Google Alerts: bit.ly/3fbcHD

[3] TweetBeep: bit.ly/dduOQK

87 More Vital Social Media Marketing Facts and Stats for 2012

See on Scoop.itEnterprise Social Media

87 social media and online marketing statistics covering everything from how executives and large companies are using social media to mobile marketing trends.

 

“Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off? What will likely be the hot trends in social media over the next couple of years?”

 

OK, this is a king-sized list!

 

 

See on webbiquity.com

The SEO Puzzle: The Most Important Pieces [Infographic]

See on Scoop.itEnterprise Social Media

I”t doesn’t really matter how much you study it, it’s almost impossible to get the perfect SEO (Search Engine Optimization) score for any long period of time.

 

Each search engine has their own algorithm to rank websites, and as if that wasn’t complicated enough, they change that algorithm frequently in order to perfect it and make sure that the same sites don’t hog up the top positions simply because they’ve figured out the x-factor in the algorithm to dodge other more popular sites that have the traffic, content mass, and extensive Internet presence enough to be ranked at the top.”

 

One thing I would add to this article is, if you think you can search engine optimize your site yourself, or with part-time staff. Think again. The landscape changes so often and so rapidly that you need an SEO pro (which I’m not) who can keep tabs and keep you current.

See on www.bitrebels.com

10 Social Media Risks MOST Companies Are Too Afraid to Take

See on Scoop.itEnterprise Social Media

“Go through some of the biggest risks companies take on social media, and look at the brands that are taking the plunge.”

 

Is your company brave enough to loosen up on social media? A pertinent quote from the article:

 

“Some brands are too scared to get into social media because it gives people a place to air their grievances. We get that. We don’t agree with it, but after hearing the refrain so much, we “get” it. Then there are the brands that take it one step further, and actually proactively open the feedback floodgates.”

See on blog.hubspot.com

The Steps You Need to Define the Stages of Your Sales & Marketing Funnel

See on Scoop.itEnterprise Social Media

“Learn how to properly define the stages of your sales and marketing funnel.”

 

Sales and marketing should be best buds, but they’re not. Here’s part of the reason why:

 

“Often, one of the biggest blockers for sales and marketing alignment is the very different views each team has of the funnel. For example, they might disagree about the number of stages a lead passes through before becoming a customer.”

 

Can’t we all just get along?

 

Do you have this problem with your team? Comment below.

 

Via @852CMD

See on blog.hubspot.com

How to Use Social Media to Close More Deals without Being a Pushy Salesperson

See on Scoop.itEnterprise Social Media

“The days of being able to close on most sales transactions with the style of a pushy used car salesman, are gone. Here are 3 steps to using social media to win more business without being annoying.”

 

I love this article, and especially the section, Solve Problems Rather than “Selling”

We call it selling what they need, not what you’ve got to move this quarter.

We delve into a lot of these points in our new book:
The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success http://bit.ly/InfPipe ;

 

Via @ProPodder

See on www.jeffbullas.com