Monthly Archives: November 2012

See How TNK-BP Cleaned Up Its Reputation After A Major Oil Spill

See on Scoop.itSocial Selling for Lawyers

“Within hours TNK-BP’s press service issued a statement stressing that the company has a comprehensive pipeline integrity assurance program and carries out regeneration of previously contaminated land. Immediately, the decrease of price shares slowed down from the initial 5% drop on the first day of the crisis.”

See on theconversationalcorporation.com

Bridging the Gap Between Lawyers and Social Media Managers

See on Scoop.itSocial Selling for Lawyers

Best quote from this article: “Remind the lawyers that social media can help with risk management. Who’s more likely to become the lead plaintiff in a class action lawsuit? The disgruntled customer who got even angrier when his Tweet was ignored, or the mollified customer whose issue was quickly resolved by your digital customer service ninjas?”

See on www.triplepundit.com

90% Of All Web Traffic Will Be Video – YouTube Dropping Bold Predictions

See on Scoop.itEnterprise Social Media

“90% of all web traffic will be video, according to YouTube’s head of global partnerships, Robert Kyncl, at CES 2012, and 75% of all new channels will be born online.”

 

Even more jaw dropping: YouTube logged a trillion hits in 2011.

 

Wow. Kyncy also said “that in the next 10 years, 75% of all new [entertainment] channels will be Internet channels.”

 

Does your social media strategy include video? Please comment below.

 

See on www.reelseo.com

Faking It – The Business of Fake Followers

See on Scoop.itEnterprise Social Media

“What’s a fake follower? It may be a bot or someone who created a Twitter account, followed some people and is no longer active. There’s a lot of faking taking place on sites like Twitter and Facebook. Anyone can buy Twitter followers using one of the many services that promises active followers for around $1,000. In fact, dealers of fake followers can make up to $800 a day.”

 

Fake followers are despicable, but it is rumored that some major brands use them.

 

Have you heard of any reputable business using this technique? Please comment below.

 

Via @JulioVisko

See on www.julioviskovich.com

Why David Petraeus’s Gmail account is a national security issue

See on Scoop.itSocial Selling for Lawyers

“The beginning of the end came for CIA Director David Petraeus when Paula Broadwell, a younger married woman with whom he was having an affair, “or someone close to her had sought access to his email,” according to the Wall Street Journal’s description of an FBI probe. Associates of Petraeus had received “anonymous harassing emails” that were then traced to Broadwell, ABC’s Martha Raddatz reported, suggesting she may have found their names or addresses in his e-mail.”

 

Wow. I wonder how many government security folks have Gmail accounts and weak passwords? Chilling.

 

Via @JFBrashear

See on www.washingtonpost.com

Next Generation of Law Firm Websites Influenced by Social Media : Larry Bodine Law Marketing Blog

See on Scoop.itSocial Selling for Lawyers

Best advice from this article:

 

“Organize your website around client industry and client needs, not your law firm organization chart,” said Walsh.

“Potential clients also want to work with a law firm that is a good cultural fit,” said Walsh. “After all, law is relationship-based. Don’t be afraid to let your personality shine through on your website, and don’t confine personality to the careers or bio section. Let potential clients know what it would be like to work with you over the long term.”

See on blog.larrybodine.com