We’re syndicating our 440pp Be a Person Social Operating Manual on our blog. We’re up to pg245 – it starts here: http://bit.ly/qUT17A
Monthly Archives: November 2012
“Lisa DiMonte of Washington, DC, the CEO of MyLegal.com, ran the interview. Among the things you’ll learn are:
The huge change from law firm marketing to business development.
Why an attorney’s legal training makes them skeptical of social media.
The overload of choices in online networking and the solution to dealing with it.
There is business to be had on online social networking.
Tips and techniques you can use on LinkedIn today.
The best lawyer profile I’ve ever found — it list clients, industry familiarize and case histories.
The power of recommendations on LinkedIn – focus on your business leadership, be a person to send referrals to, and identify the clients you want.
An undocumented “Easter Egg”: how to send a message to all of your contacts at once.
How much time to devote to online social networking.
Mistakes to avoid in online social networking.
Three approaches to posting a good message that people will read.
Using LinkedIn to target potential clients and identify the people you should approach.
It’s all at http://bit.ly/aKdtBL. It’s 30 minutes, so grab a cup of coffee, lean back and tune in.”
See on blog.larrybodine.com
“Law firm marketing has seen a huge boost from social media sites and blogging, which are driving direct leads to their practices.
In a few recent studies, including one from the ABA about Social Media ROI, many law firms and attorneys are stating that they have seen positive ROI and attracted new business from the use of social media and blogging. The important numbers from the report, which surveyed 179 attorneys from law firms varying in size, show that:
About 85% of attorneys are using social media in some form, and 70% are using a blog.
50% of firms have received leads from their blogs and/or social media.
Over 40% received publicity and inquiries from journalists related to their blog.”
See on www.modernlegalmarketing.com
“Law firms now extensively use social media in their link building and SEO campaigns. No wonder why because social media is getting more attention.
In a survey conducted by vizibility.net last December 2011, 81% of the law firms already used social media marketing tools. Moreover, 10.1 % said that they plan to deploy social media marketing within six months.
For 2011, 62 % of the attorneys use LinkedIn for professional purposes, 22 % use Facebook and 6 % for Twitter. Moreover, the number of searches for the word attorney reached 13.6 million in Google (for a one-month period). This is also true for other keywords like counsel (823,000) and lawyer (9.14 million)”
See on www.bloggingpro.com
“You should set up Google Alerts or RSS feeds to summarize your firm’s activities on social media sites. Occasionally, it might happen that clients become concerned about what’s being said, and in that case you should be prepared when the call comes in.
Develop a regular schedule for each type of media you’re using. For example, group blog schedules are enforced more strictly than personal efforts, given the need for constant publication. A team of 10 lawyers might publish an 800-1200 word commentary every weekday morning, such that each contributor is responsible for something biweekly. Or the same team might prefer to publish snapshot summaries, each contributor being responsible for something every week. You should assign your lawyers soft deadlines to have written or solicited a post, and allow them to swap dates if they find themselves overloaded. Have pieces in the can so that you have content to post in emergencies.
Brainstorm creative ways to generate a readership for your blog. Consider point-counterpoint features or articles commemorating special events. Try publishing a weekly blog-roll of content you’ve read elsewhere on the net—other editors appreciate it and will remember by cross-linking back.
No matter what the medium, firms should offer real incentives to lawyers who help with these new initiatives. Within your firm, regard the social media committee the same as other work in management, or count non-billable hours docketed as if it were billable time. Appreciation for the lawyers’ effort should be reflected in their reward.
And remember that your social media policy will need to be tweaked as the firm gathers experience and as the tools and opportunities evolve. Who knows? In six months, your firm might develop in areas well-suited to social media—privacy, marketing and advertising, copyright, entertainment, and communications, to name a few—and a practice group Twitter account might seem like the easy and obvious fit. And by then will Google+ have surged in growth or gone the way of the dodo? Your firm should be alive to recent trends and adapt its policy accordingly.
Be creative. Be flexible. Have fun with social media. The benefit to your firm is great if you use the tools wisely.”
See on www.americanbar.org
“Many lawyers obtain clients and cases through word-of-mouth referrals. The quality of your services, for instance, might be known throughout your city or neighborhood. Today, word-of-mouth referrals are secured through social media networking. With an effective social media marketing campaign, you can establish your reputation throughout a neighborhood that has no physical boundaries – and cost-effectively reach thousands of potential clients.”
See on www.consultwebs.com
“One of the best reasons for attorneys to use social media is that it is a very cost effective business development tool.
1. Set up a targeted landing page. Your landing page should always discuss the specific need of your target market.
2. On the landing page offer them something of value. You could offer web visitors a free special report, audio CD or white paper on a topic of interest to them.
3. Drive traffic to your landing page by promoting it via your social media outlets. You can announce your free special report on your Facebook fan page, post a Tweet or promote by including the link to your LinkedIn account.
4. Visitors to your landing page can only obtain your valuable information if they give you their contact information (name, phone and email address) and by agreeing to opt into your database and be contacted by your law firm for further follow-up.
5. Use their contact information to follow up with them. When you connect with them, you qualify them to see if they are a good prospect for you and then offer them a complimentary consultation, if that’s part of your business model.”
See on www.natlawreview.com
“Illinois became the third state to pass a law on social media privacy, prohibiting employers from requiring employees or job applicants to provide access to their social media accounts.
Keep your passwords to yourself — at least, in the land of Lincoln.
On Wednesday, Illinois became the third state to pass a law prohibiting employers from requiring employees or job applicants to provide access to their social media accounts. As Law Blog noted back in March, some employers were asking applicants for Facebook usernames and passwords as part of the interview process.”
See on blogs.wsj.com
“Fewer of judges hate the idea of incorporating new media in their professional lives, and more of them are convinced they can use such tools in their personal lives without ethical issues.
The Conference of Court Public Information Officers surveyed state judges around country about their use of profile sites such as Facebook and microblogging sites such as Twitter. Fewer of them hate the idea of incorporating new media in their professional lives, and more of them are convinced they can use such tools in their personal lives without ethical issues.”
See on blogs.wsj.com
“California residents can keep their passwords to themselves, in school and in the workplace, thanks to a bill passed by the state Assembly on Wednesday.
The Golden State became to the first to pass comprehensive social media privacy legislation, with support of a bill that protects employers, employees and job applicants from having or granting access to social media websites, the Recorder noted.
As Law Blog reported here, last week California passed a social privacy bill prohibiting colleges and universities from requesting access from students and applicants. Taken together, the laws make California the first state to issue protections for both schools and the workplace.”
See on blogs.wsj.com