Monthly Archives: March 2013

Blogging: What I Wish I Knew When I Started | Heidi Cohen

See on Scoop.itEnterprise Social Media

Before starting a blog, most prospective bloggers believe that it’s all about the writing. Yet the reality is that writing is only a small part of the total blogging effort required.

Mike Ellsworth‘s insight:

Social media luminary Heidi Cohen’s 5 P’s of Blogging are worth studying:







See on

4 Ways to Improve Your Online Marketing Funnel

See on Scoop.itEnterprise Social Media

Today’s blog post comes courtesy of Jonathan Dempster, a digital strategist based in Leeds, UK. He is focused on providing marketers the tools to justify their marketing spend by understanding the customer journey from online to offline channels.


nbound marketing, especially for B2B companies, is difficult to get right. With so many online social outlets, content strategies, and performance metrics, knowing where to begin is a significant challenge.


It is important to get the basics right. Once you have a manageable campaign, you can begin to piece together the parts of your marketing puzzle. A well developed marketing strategy enables you to more effectively drive inbound leads to your website. Here are four tips that can get you started.

Mike Ellsworth‘s insight:

Here’s a good article and graphic about how you can transform your marketing funnel with social media.

See on

5 Alternatives to Unfriending Someone on Facebook

See on Scoop.itEnterprise Social Media

It’s no secret that people are annoying on Facebook, but unfriending may not be the best option. Here are five alternatives.

Mike Ellsworth‘s insight:

If you feel bad about unfriending someone, you can still prevent their posts from showing up on your News Feed or them seeing your posts. Five options to the dreaded unfriend.


Via @msmir

See on

26 Ways to Use Visuals in Your Social Media Marketing | Social Media Examiner

See on Scoop.itEnterprise Social Media

Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.

Mike Ellsworth‘s insight:

Greatl reasons and suggestions for adding images to your content. With the redesigned Facebook News Feed, images are becoming even more important. Heck, even I, a graphics idiot, have gotten into the act!


Via @maxOz

See on

43 Ideas to Effectively Level Up Your Content Marketing Efforts

See on Scoop.itEnterprise Social Media

Content marketing is the new SEO and here is how you can take your content marketing efforts to the next level through innovative and practical ideas.

Mike Ellsworth‘s insight:

One of the big recommendations here is to create a blog, yet I’m hearing dissenters on this issue recently. Some say that sharing authoritative content from others is more effective than creating your own. With more than 40 million blogs hosted on WordPress alone, you may be better able to stand out by curating good content.


Via @shawmu

See on

Join Facebook Groups

Join Facebook Groups

In our previous post, Control Your Facebook Privacy Settings, we continued our series on Facebook by discussing the various privacy settings on Facebook and how to control them.

In this post, we continue with our series on important things to do on Facebook with a look at Facebook groups and why to join them.

AttributionShare AlikeSome rights reserved by vincos

Join Facebook Groups

Facebook Groups are a great way to meet your community members. You can search for groups to join or create your own. You are limited to joining or creating up to 200 groups, a much higher limit than, say, LinkedIn, which limits you to 50 group memberships. The Groups application page displays updates from your groups as well as groups your friends have joined recently.

You can join or create a group by clicking on the Groups or Create Group links on the left bar of your main Facebook page. You might need to click More in order to see the links. If you’ve joined any groups, the icons, names, and number of members will be listed there, as in the next figure.

Facebook groups Figure 1 — Facebook Groups Example

You can also see and easily join the Groups your friends belong to by clicking Friends’ Groups. Enter pretty much any term you’re interested in finding Groups for into the search bar and you’ll probably find one or more interesting groups. You can check out the Group and see publicly viewable information before deciding to join.

Facebook group search

Figure 2 — Search for Facebook Groups

Click the Create A Group button to create your own group. You’ll see a form like the following figure.

 Facebook create group

Figure 3 — Create Your Own Facebook Group

Make sure your group’s name and description contain keywords your community is likely to use in a search. After you’ve created your group, invite all your friends to join. You can even create a Like button to post on your Website that will promote the group.

Of course, if you create a group, you need to be the host — or, as we will discuss in the forthcoming post Building Your Community, the experience architect. This means it’s up to you to invite your guests, make them feel at home, and get them talking.

Next up: Try A Facebook Ad

Join Facebook Groups is the 130th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 347. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances