Monthly Archives: March 2013

Signs Your Content Is Actually Regurgitated Crap

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Be honest—of all the content that’s out there on the web, how much of it do you really think is great, original content? Less than 50%? Less than 25%? Maybe even just 10%?

Mike Ellsworth‘s insight:

Umm, I think it’s way less than 1 percent, personally. This article gives clues that your content might be crap, too. Gee, I hope not!

 

Via @amabaie

See on www.stumbleupon.com

Facebook Version of Twitter Hashtags May Help Graph Search | Digital – Advertising Age

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facebook is planning to adopt a major twitter feature, the hashtag, a move that could put the two companies more directly in competition for ad dollars.

Mike Ellsworth‘s insight:

I’m not sure I’m so breathlessly anticipating hashtags for Facebook. In my experience, hashtagging a regular word does little to improve its findability. Creating a novel hashtag, however, only works #IfEveryoneKnowsWhatItIs

 

See on adage.com

News organizations experiment with ‘illustrated storytelling’ — a new way to tell serious stories

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“When telling stories about sensitive topics, it’s easy to stick with storytelling forms that are familiar. But some news organizations, such as California Watch and the Center for Investigative Reporting, have begun experimenting with a new way to tell serious stories — one that involves illustrations, narration and in-depth reporting. Individually, these storytelling forms aren’t new. But combined, they represent what I believe is a new and innovative type of journalism.”

Mike Ellsworth‘s insight:

This style of storytelling is custom-made for the new Facebook timeline, which will emphasize video and graphics over words.

See on www.poynter.org

5 Digital Media Trends for 2013

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Every minute of the day, 571 new websites are created, users email 204M messages and more than 100k tweets are published (source). 

Mike Ellsworth‘s insight:

The trends mentioned in this article should all experience growth this year. Which ones do you think will explode?

 

Trend #1:  Mobile Continues Rapid Growth 

Trend #2: Traditional Advertising Becoming Less Effective 

Trend #3: Using Data/Analytics Platforms to Improve Marketing Efforts 

Trend #4:  Multi-Touch Marketing and Measurement 

Trend #5: Realtime/Agile Implementation 

My money is on #5.

See on brightercollective.com

It’s Not About You: The Truth About Social Media Marketing

See on Scoop.itEnterprise Social Media

I recently attended an event with a large number of advertising executives. All of them are coming to grips with the change from the era of push media to the era of social media, which might more properly be called “pull media.”

Mike Ellsworth‘s insight:

This long article by Tim O’Reilly takes a while to get to its point, but along the way, you can learn a lot about how the Web started and O’Reilly’s role in continuously identifying early trends.

 

His main point is, it’s not all about you. It’s about relationships. O’Reilly says it this way: "Your job, in short, is to uncover and activate latent social networks and interest groups by helping them to reach their own goals."

 

Via @ryandeiss

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The Vital Importance Of Having A LinkedIn Profile [Infographic]

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Finding a new job in this competitive age is anything but easy. Having a LinkedIn profile is a vital strategy to make sure recruiters can learn about you.

Mike Ellsworth‘s insight:

Now here’s something I didn’t know: "48% of all job openings posted on LinkedIn are never posted anywhere else."

 

What I did know is that LinkedIn is where the recruiters are, so having a great profile will help you if you’re looking.

 

Via Qui Vong

See on www.bitrebels.com

Control Your Facebook Privacy Settings

In our previous post, Facebook Events and Notes, we continued our series on Facebook by discussing a few of the unique features of Facebook and why they are important.

In this post, we go in depth into the various privacy settings on Facebook and how to control them.

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Control Your Privacy Settings

Historically, changing your privacy defaults on Facebook could be a challenge. After years of member complaints, Facebook recently made it a lot easier to manage some of these settings. There’s now a button on the top bar to the right of the Home button that looks like a lock. Click it and you see:

Facebook new privacy settings main menu

Facebook new privacy settings main menu

Using these three sections, you can  change the default privacy settings, which in most cases are to share with everyone, including non-members. Select “Who can see my stuff?” to control who can see your future posts, find out how to review posts and where you may be tagged, and control what people can see on your timeline.

Select “Who can contact me” to control whether non-friends can send you messages and whether non-friends can send you friend requests.

Select “How do I stop someone from bothering me?” to block obnoxious users.

This is all pretty simple, but it’s just the tip of the privacy iceberg. Select “See More Settings” to get into the nitty gritty of Facebook privacy settings. You see:

Facebook more privacy settings

Facebook more privacy settings

You’ll want to especially check out the Apps section where you can control how apps access your information. You may be surprised to find out that people using apps can see lots of your information. Here’s Facebook’s explanation:

People on Facebook who can see your info can bring it with them when they use apps. This makes their experience better and more social. Use the settings below to control the categories of information that people can bring with them when they use apps, games and websites.

Did you imagine that by inviting a friend to use a Facebook app lots of information about you and the friend would be available to the app creator? We recommend restricting this information, even though doing so may affect your ability to use an app.

We suggest that you seriously think about exposing relationship, religious and politicial and activities and interests information. Recent research has shown that people can determine many intimate details of your life through your Facebook information. Researchers developed a system that was “88% accurate for determining male sexuality, 95% accurate in determining African-American from Caucasian, and 85% accurate in differentiating Republican from Democrat. The system was also able to classify whether a person was a Christian or Muslim 82% of the time. Interestingly, the system was able to detect substance abuse about 73% of the time.”

While Facebook should be praised for making these settings more visible, other settings are more obscure. For example, to turn off the setting controlling who can see your location information, you need to know to go to https://www.facebook.com/about/location. To control your privacy in the upcoming Facebook Graph Search, you have to know to go to https://www.facebook.com/about/graphsearch/privacy.

We suggest you periodically Google “Facebook privacy settings” to stay up to date on the latest ways you can control your Facebook information. You can also click the little magnifying glass icon on the privacy settings menu to search for specific settings. For example, searching for “check in” shows the following:

Facebook privacy search box

Facebook privacy search box

Since Facebook is constantly changing how your information is shared, we recommend you visit your privacy settings on a regular basis.

Next up: Join Facebook Groups


Control Your Facebook Privacy Settings is the 129th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 345. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances

How To Cold Call Don Draper Like A Social Selling Mad Man

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Developing a social selling strategy is key to B2B sales success. Think about it, what would Don Draper do if you were a software sales executive calling on

Mike Ellsworth‘s insight:

Since nowadays, "InsideView reports that 90% of the CEO’s say they never respond to cold-call emails or calls in today’s world, so you would not likely have any luck with him. That’s tough luck since Forrester reports 50%-70% of the buying process happens before the sales exec gets involved" why pretend that your old B2B sales tactics still work.

This article is singing our tune, and if you want more advice, check out our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition: http://bit.ly/InfPipe 

Via @lastbabyboomer

See on www.business2community.com