Monthly Archives: March 2013

Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?

See on Scoop.itEnterprise Social Media

Social Media – Many B2B marketers are still avoiding social media. They wonder whether it works and how in the world they can tell whether it’s working. Let’s put that excuse to rest …

Mike Ellsworth‘s insight:

OK, if you still believe the myth that social media is only good for B2C products, throw a pinch of salt over your shoulder, step around, not under that ladder, and avoid that black cat on your way to reading this article and also our new book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition: http://bit.ly/InfPipe 

See on www.marketingprofs.com

Facebook Events and Notes

Facebook Events and Notes

In our previous post, Create a Facebook Page for Your Business, we continued our series on Facebook by discussing how to create a page for your business.

In this post, we take a look at a few of the unique features of Facebook and discuss just why they are important.

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Use Facebook’s Event Feature

Facebook has a free Event feature that enables you to promote online and offline events to your friends and followers. Not only can you list the event, but you can use Facebook messaging to notify your friends and others who sign up to attend about interesting event features or other information. Since young people think email is for old people, this may be the best way to notify younger supporters about your events.

Use Facebook Notes

Many Facebook members don’t know about notes. There’s a note that appears on the left column of your main page, and then there is a Notes tab in your Profile view. Writing a note is very much like writing a short blog post, with the exception that you can tag your friends. When you do that, the first part of your note shows up in your friends’ News Feeds. In addition, tagged friends are more likely to view your page and profile. Thus, writing a Note is a great way to stay in front of your community. Establish a regular schedule of posting notes to let everybody know what your business is up to.

Periodically a question posed through Notes goes viral, like the 25 Random Things About Me[1] question that garnered more than 5 million lists in a single week not long after it debuted in early 2009.[2] A current search via Google shows 235,000 current 25 Random Things lists on Facebook.[3] Even organizations such as the National Museum of Natural History got into the act.[4]

The craze inspired an offline game that actually sounds lamer than the original idea: “During Game play, you’ll try to match fun facts on the game cards with your opponents. Make a match and then add a new, totally random thing about yourself to your list. The first person to complete a list of 25 random things about them wins. It’s great fun to compare lists at the end of the game.”[5] We’ll just bet.

On Facebook your aim is to create a Note that fires the imagination of your community. To help it go viral, be sure to encourage or even require participants to tag their friends.

Next up: Control Your Facebook Privacy Settings


Facebook Events and Notes is the 128th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 342. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances


[1] 25 Random Things About Me: bit.ly/cHmSEt

[2] According to ABC News and others: bit.ly/108F4Y0 

[3] Here’s the Google search: bit.ly/bMuKms

[4] National Museum of Natural History blog: bit.ly/8YpAEv

[5] Winning Moves’ 25 Random Things About Me game: amzn.to/9i2Szp

LinkedIn Sales Navigator and social capital – 7 steps to repeatable social selling

See on Scoop.itEnterprise Social Media

A short overview on how LinkedIn’s Sales Navigator upgrade can be used to repeatably enable sales teams to use (not abuse) their network to stimulate word of mouth to their target market(s), using the Social Capital they already have with their connections and colleagues.

Mike Ellsworth‘s insight:

LinkedIn Sales Navigator is cool, but it falls short in several areas, including the ability to control who sees what and in segmentation of prospects.

See on www.slideshare.net

Create a Facebook Page for Your Business

Create a Facebook Page for Your Business

In our previous post, How to Add a Like Button on Facebook, we continued our miniseries on the top things you should be doing on Facebook, with a look at how to go about adding a Like button to your site.

In this post, we proceed with our miniseries on the top things you should be doing on Facebook, with a look at how to create a Facebook page for your business.

AttributionShare AlikeSome rights reserved by Social Media in Business Book

Create a Facebook Page for Your Business

The Facebook Page has gone through a bit of evolution over the years. Formerly called a Fan Page, in early 2010, Facebook reimagined it as the Facebook Page or Like Page, and with the release of Facebook Places, added a new dimension: location.

Regardless of the name or features, you should create a Facebook Page for your enterprise. It’s easy to do and it’s a great way to provide a central location for your community to gather and comment on your organization.

Get started by going to facebook.com/pages.[1]

FacebookPageCreate

Figure 63 — Creating a Facebook Page for Your Enterprise

Decide whether you want to create an Official Page for a local business, an organization, or a public figure, or a Community Page that might eventually be maintained by your community. You can also create a Facebook group, which allows you to assemble a group of supporters that you can message easily.

Let’s say you select organization. Select the category and give the page a name. Make sure the name is unique and memorable, check the box that you’re the official representative, and select Create Official Page. You’ll see a page template like the following figure.

FacebookPageExample

Figure 64 — Facebook Page Creation — Example

Here you can add an image, provide information about your business, and configure other parts of your page. Note the box at the top of the page, which encourages you to create a widget — a bit of interactive code you can incorporate into your main Webpage — to promote your Facebook Page. See our discussion of the Like button, above. Once you have 25 people who Like your page, you can create a user name for the page. This means you can promote it using a simpler URL, for example, facebook.com/SocialMediaPerformance rather than
facebook.com/pages/Social-Media-Performance-Group/125722167476231.

There’s a variety of other things you can set up, and we’re not going to walk through all of them here, but they include setting up your mobile phone so you can post updates to the page, creating a description of your business and your mission, hooking status updates from your page to your Twitter account, and uploading photos. 

Next up: Use Facebook’s Event Feature


Create a Facebook Page for Your Business is the 127th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 341. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances


[1] Facebook Pages: bit.ly/b0ZBaN