Monthly Archives: March 2013

104 Mobile Apps For Everything You Need

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In the Living Mobile Series brought to you by Motorola, Mashable has rounded up the best apps for work, leisure, productivity and fitness to help you throughout your day.

We all live busy mobile lives, and sometimes finding just the right app will help you get the most out of your day. Whether you’re looking for an app to help you stay motivated or an app to wake yourself up in the morning, we’ve got you covered. Below we’ve got the 104 apps that we gathered for the series, and each of them could help make your life a little bit easier. So check them out, and let us know what you think in the comments.

Mike Ellsworth‘s insight:

Oh good grief! This article tries to make some sense of the plethora of apps out there but, really, it’s an impossible task. Nonetheless, there are some cool apps here.

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When crafting your story, don’t try to hook me. I’m not a fish.

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An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.

Mike Ellsworth‘s insight:

I’m not sure I entirely agree with Nick Usborne’s examples, but the point is a good one: disingenous, salesy ledes might work on fish, but most readers are a bit more savvy. Use true empathy to connect with your readers (and check out the Empathy Symbol:

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How to Add a Like Button on Facebook

How to Add a Like Button on Facebook

In our previous post, Top Things to Do on Facebook, we began a miniseries on the top things you should be doing on Facebook, starting with adding a like button to your website.

In this post, we continue our miniseries on the top things you should be doing on Facebook, with a look at how to go about adding a Like button to your site.

AttributionShare AlikeSome rights reserved by ZK-NGJ

How to Add a Like Button

OK, assuming we haven’t frightened you off the Like button, here’s how to add one to your site.

First off, review Facebook’s Terms of Service (TOS) pertaining to the use of their social plug-ins. Here’s the relevant portion of the current TOS:

Special Provisions Applicable to Social Plugins 

If you include our Social Plugins, such as the Share or Like buttons on your website, the following additional terms apply to you:

  1. We give you permission to use Facebook’s Social Plugins so that users can post links or content from your website on Facebook.
  2. You give us permission to use and allow others to use such links and content on Facebook.
  3. You will not place a Social Plugin on any page containing content that would violate this Statement if posted on Facebook.

The third point refers to Facebook’s restrictions on nudity and other lewd content. We’re assuming you’re in no danger of running afoul of these policies.

With the introduction of Facebook’s Open Graph protocol, you can essentially turn your page into a Facebook page. According to Facebook:

The Open Graph Protocol enables you to integrate your Web pages into the social graph. It is currently designed for Web pages representing profiles of real-world things — things like movies, sports teams, celebrities, and restaurants. Including Open Graph tags on your Web page, makes your page equivalent to a Facebook Page. This means when a user clicks a Like button on your page, a connection is made between your page and the user. Your page will appear in the “Likes and Interests” section of the user’s profile, and you have the ability to publish updates to the user. Your page will show up in the same places that Facebook pages show up around the site (e.g. search), and you can target ads to people who like your content. The structured data you provide via the Open Graph Protocol defines how your page will be represented on Facebook.

You need to create the programming code you want to add to your pages, starting with meta tags. If this sentence just made you want to skip the whole thing, you’ll need to corral a techie to help you. We’ll help a bit by explaining what we just said.

Meta tags are bits of code that inserted into the HTML code of your page, generally at the beginning. There are lots of meta tags that are standard, and Facebook has created some that are specifically used to identify the content of your page to Facebook.

For example, here’s Facebook’s example of meta tags for the movie The Rock:

<html xmlns=""
    <title>The Rock (1996)</title>
    <meta property="og:title" content="The Rock"/>
    <meta property="og:type" content="movie"/>
    <meta property="og:url" content=""/>
    <meta property="og:image" content=""/>
    <meta property="og:site_name" content="IMDb"/>
    <meta property="fb:admins" content="USER_ID"/>
    <meta property="og:description"
          content="A group of U.S. Marines, under command of
                   a renegade general, take over Alcatraz and
                   threaten San Francisco Bay with biological

Those lines that begin with “<meta property” help describe the movie to Facebook. The “og:” portion of the meta tag identifies is as a Facebook Open Graph tag. An explanation of Open Graph is beyond the scope of this post; suffice it to say it’s a way for any page to interact directly with Facebook.

You’ll need to read about adding meta tags to your page at the Facebook developer page at

Basically, any page you want the Like button on has to have the Open Graph meta tags. If you don’t know how to modify the code that produces your page, you’ll have to get a techie involved.

If we haven’t lost you yet, let’s take a look at adding the Like button using the two methods Facebook supports: XFBML and iframe.

XFBML is Facebook’s variant of the XML standard. It’s the more-sophisticated way to add the Like button to your site and is likely to be the method that will continue to be supported in future browsers.

An i-frame is like combining two Websites in one browser view. Your main Website appears just as it usually does, but the i-frame is like a window into another Website, showing you what that Website is displaying. In the olden days, you actually saw a dividing line that showed where one site began and the other ended. There are a variety of problems, some of them security-related, in using i-frames, so talk to your techies before proceeding.

Add a Facebook Like Button Using an I-frame

In general, using an i-frame is simple, and lots of sites do it. Here’s the code you add to the page to get the button to work:

<iframe src="Some Facebook URL" scrolling="no" frameborder="0" allowTransparency="true" style="border:none; overflow:hidden; width:450px; height:200px">

You substitute an URL you get from Facebook for “Some Facebook URL” and change the width and height parameters to specify in pixels how wide and tall you want the button, and you’re done. Facebook’s developer’s page has a configurator[1] to help you generate the code (see the following figure.) Press the Get Code button, copy it into the source of your Webpage and you’re done.

Facebook Like Button pageFacebook Like Button configurator code

Figure 62 — Facebook Like Button Configurator and Resulting Code

The ease of adding the i-frame version of the Like button is a good reason why lots of sites prefer it. A quick look at using the JavaScript version will demonstrate why.

There are other social plug-ins such as the Like Box, so if you’re interested, and have access to a willing techie, you can take a look at the Facebook for Websites manual.[2]

Next up: Create a Facebook Page for Your Business

How to Add a Like Button on Facebook is the 126th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 339. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

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“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
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Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances

[1] Facebook develop’s configurator:

[2] Facebook for Websites manual:

Twitter Does Not Represent Public Opinion | Social Media Today

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A study from the Pew Research Center highlights Twitter’s skewed opinions. Data suggests that Twitter users tend to lean towards more Democratic versus Republican opinions, skewing the resulting data when compared to the sampled public.

Mike Ellsworth‘s insight:

So Twitter isn’t a representative sample of the population. Not too surprising, is it?

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How Social Media Impacts SEO: Infographic

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Search engine optimization has not been dependent on a minimal number of factors for a long time now, such as number of times a keyword appeared on a page, and it continues to become a more complex web of on and off-page factors every month. 


One of the more recent factors that has had an impact on search ranking is social media.


Mike Ellsworth‘s insight:

Wow! One fact on this Infographic says tweeting cuts time to index by half!

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Twitter Vs. Facebook: How Facebook’s News Feed Redesign Affects Twitter

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Last Thursday, Facebook introduced a redesigned news feed that makes it easier for users to access and read what they want.

Meanwhile, Twitter’s news stream continues to provide users with an unfiltered fire hose of information. Drilling down is limited tousers’ creation of Twitter lists, and the #Discover tab.

Mike Ellsworth‘s insight:

This article runs down the differences between Twitter and facebook in the way that they present information. It’s a bit inconclusive, though, about the effect facebook’s new timeline redesign will have on Twitter.

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Creepy Infographic Maps The Relationships Of Every Twitter Employee

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The project may feel like a creepfest–and to some extent, maybe it is.

Mike Ellsworth‘s insight:

Not only can third parties tell a lot about your personality, sexuality, and politics by examinging Facebook Likes (see Researchers predict IQ, age, and more using only Facebook Likes, mapping your Twitter interactions can tell a lot about your social interactions as well.


When localized to the employees of a corporation, as a researcher did with Twitter, you can learn a tremendous amount of information about how the company works and what it’s working on.


As former Sun CEO Scott McNealy once said, "You have zero privacy anyway. Get over it."

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Researchers predict IQ, age, and more using only Facebook Likes – SlashGear

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Pretty much everyone is on Facebook today and odds are you are one of the masses who use the social network. Another thing that’s common on the social network

Mike Ellsworth‘s insight:

If you’re not concerned about what you are inadvertently sharing on Facebook, perhaps the following paragraph from this article will change your mind:


"According to the researchers, the system they developed was 88% accurate for determining male sexuality, 95% accurate in determining African-American from Caucasian, and 85% accurate in differentiating Republican from Democrat. The system was also able to classify whether a person was a Christian or Muslim 82% of the time. Interestingly, the system was able to detect substance abuse about 73% of the time."


Via @devells

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