Monthly Archives: March 2013

This Inexpensive Marketing Plan Can Lead to More Traffic, More Leads and Higher Customer

See on Scoop.itEnterprise Social Media

Are you up against competition that has deep pockets and can outspend you using traditional advertising methods?

 

Does it seem like a losing battle to go head-to-head with them to get new prospects?

 

Particularly for startup companies, using traditional advertising and marketing methods can get expensive…especially if you’re up against an established company with more money than you.

 

This is why you need to use marketing channels that will bring you the attention and customers you need without breaking your bank. Fortunately you have an entire group of channels that you can use…

 

Thanks to inbound marketing.

Mike Ellsworth‘s insight:

This is a good overview of modern digital marketing techniques.

See on blog.kissmetrics.com

Friending on Facebook

Friending on Facebook

In our previous post, Use Facebook Professionally, we continued our series on Facebook by going in depth about how to use Facebook for your professional needs.

In this post, we continue on with our discussion with a look at how to friend people on Facebook and how to manage your friends once they’re established.

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Friending on Facebook

After you’ve set up your profile, of course you’ll need some friends. Friending on Facebook is a little different from other social networks in that you may not be able to see very much detail about the person you’re trying to friend. On the other hand, due to the changes in default privacy settings we detailed in an earlier section, this problem may be less of an issue these days.

At any rate, this is a problem whether you are searching for friends to connect to, or evaluating friend requests from others, and it’s especially difficult if you or your potential friend have a common name. The following figure shows the small amount of information you can see about members who are protecting their privacy.

Facebook friend request

Figure 58 — Limited Information Available for Potential Friends on Facebook

Based on this information, would you accept a friend request from Doug?

However, since you’re using Facebook for your enterprise, you need to determine your policy for making or accepting friend requests. While it may seem like a good idea to accept all friend requests, remember that these friends have the ability to comment on your status or other activities on Facebook. If they are opposed to your company, are a troll, or otherwise disruptive, you may be forced to unfriend them, so you’ll need a policy for that as well. Plus, you’ll need to assign someone to monitor your stream and your Like page.

Another reason to choose your friends wisely is the fact that friends can see information about your other friends. Thus you could be the victim of guilt by association, especially if unsavory friends have completely public Facebook profiles, perhaps featuring equally unsavory pictures and comments. Add this to the fact that online customer relationship management software vendor Salesforce.com has a module called Faceconnector[1] that can look you up and see who your friends are, as well as their public information. Perhaps now it’s clear why we made a big deal about privacy earlier in this chapter.

Finding Friends on Facebook

Like a lot of social networks, Facebook will allow you to upload your email contact lists and will use them to suggest contacts who are already on Facebook, and allow you to invite those who are not.

If you don’t want to do this, Facebook does have a search function that lets you search for people to connect with. Of course, if the people you target have non-public profiles, and common names, this could lead to having to message several “Doug Smiths” to see which one is the one you know. Unlike LinkedIn, there is no penalty for spamming people with friend requests. The recipients can select Ignore if they aren’t interested in connecting.

Your friends can also suggest friends and Facebook will often nudge you with messages in the right column of your main page, suggesting that you help a friend connect with more people.

Grouping Friends

Facebook has a feature that allows you to categorize your friends into groups you can create and name. You can then view a custom News Feed by group and also message all friends in a group.

Typically people may have, for example, a group for family, one for friends, and one for business connections. You can create a group from your Friends page, by selecting the Create a List Button.

To create the group from your Friends page, select the Create a List Button.

You see a form to give the group a name and to select existing friends to add to the group. The group will appear on the left taskbar of your Facebook home page under the Friends heading. Selecting it shows a custom New Feed of the group’s activity.

Next up: Building Relationships on Facebook


Friending on Facebook is the 122nd in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 328. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances


[1] Faceforce’s Faceconnector demo: bit.ly/boAZK7

Relationships – The First and Last Responsibility of Any Business

See on Scoop.itEnterprise Social Media

An experience this past week drove home the importance of fostering meaningful relationships in business.

Mike Ellsworth‘s insight:

Did you client or prospect just leave the cap off the toothpaste? How do deal with relationships by following four simple steps:

 

Step 1 – Shut up!

 

Step 2 – Calibrate

 

Step 3 – Take Your Customer’s Temperature

 

Step 4 – Rinse and Repeat

 

Via @JasonPromotesU

See on www.steamfeed.com

Social Media Curation Guide

See on Scoop.itEnterprise Social Media

Why social content curation?

People tend to trust more a recognized brand rather than some unknown one. The same can be said regarding to people. We naturally tend to consider someone as the trusted reference in a specific niche as we get to know them.
Thoughtful leadership is the real intangible gold that makes a Brand or a Person a leader in its niche. But none is born a leader.
Content curation, as a facet of content marketing, can be of help in making that objective true.

Mike Ellsworth‘s insight:

This article is based on some Q&A during an SEOMoz Mozinar based on their  The Content Curation Guide for SEO,

 

There are some good recommendations in the article, and it includes one of my favorite Clay Shirky quotes:

 

"It’s not information overload. It’s filter failure," Clay Shirky once said. And filter failure happens if you are not able to organize the sources you have collected for performing you social content curation activity.

 

How do you manage your filter? Comment below.

See on www.seomoz.org

A Bold Vision of Online Learning

See on Scoop.itEnterprise Social Media

John Danner: A Bold Vision of Online Learning http://t.co/32CxM5IY3l

Mike Ellsworth‘s insight:

Yes, it is a bold vision. The three main points:

 

1 — Schools are obsolete and outdated.

 

2 — Give students a problem and let them figure it out for themselves with no assistance.

 

3 — Knowledge is obsolete.

 

Point #2 is nicely demonstrated by Destination Imagination, a kids’ problme-solving competiton where the #1 rule is: Kids do it. No interference from grownups. http://www.destinationimagination.org/

 

What do you think. Discuss below.

See on www.huffingtonpost.com

Evolution Of Web Design

See on Scoop.itEnterprise Social Media

Websites have come a long way in the last ten years but remember when websites were neon green, with text in all caps and the hyperlinks in blue?

 

Where did the tablet-ready internet we know today came from? 

And what recent developments mean for the future of web design.

Check for the answers in this Infographic

 

By Carrington College. http://bit.ly/PdMJjS

Source. http://bit.ly/RMcZTj

Mike Ellsworth‘s insight:

A great infographic that traces the changes that brought us to where we are today in Web Design.

See on carrington.edu

Leadership’s Essential Tie to Customer Experience and Employees

See on Scoop.itEnterprise Social Media

I hate when I start to sound like a scratched record. It’s exhausting for me and I’m sure for those who have to listen to me. However, I recently found myself saying this a lot: If you’re merely pr…

Mike Ellsworth‘s insight:

I particularly like this provocative statement:

 

If you’re merely providing a mediocre customer experience, then you may be better off providing a bad customer experience. Because at least if the experience is bad the customer will remember you. If you’re average… you will be forgotten. It’s that simple.

Wow! That’s a wakeup slap.

We talk about social media’s growing role in customer experience in a blog CIOs: The Social Call Center: http://wp.me/pYKPc-7p 

 

And in several other posts – search here: http://smperformance.wordpress.com/?s=%22customer+service%22 

See on switchandshift.com

Science reveals what really increases Twitter followers

See on Scoop.itEnterprise Social Media

Create. Inform. Engage. | Journalism training, media news & how to’s

Mike Ellsworth‘s insight:

Some of these findings here are in the "Well, duh!" category – negative tweets don’t increase followers, nobody cares what you had for lunch, informational tweets perform better.

 

Others are quite interesting. For example "network overlap" has the highest positive effect on number of followers, follwoed by the tweet to retweet ration. Network overlap is defined as "Number of connections in-common with potential new followers."

 

Via @PatriotsofMars

See on www.poynter.org

Use Facebook Professionally

Use Facebook Professionally

In our previous post, Why Facebook, we continued our series on Facebook by asking and answering the question of why using Facebook is so important.

In this post, we continue on with our discussion with an in-depth look at how to use Facebook professionally.

AttributionShare AlikeSome rights reserved by Phil Sexton

Use Facebook Professionally

If you’ve read the other posts on getting started with other sites, you’ll know lots of the basics, and we’re not going to repeat them here. If you’re just skipping around, we suggest you read the LinkedIn posts on setting up your profile. Most of the same principles apply to other social networking sites. We’ll just hit the differences in this chapter.

It’s easy to sign up for Facebook. But you should do some planning first. For example, whose email address should you use to sign up? Facebook does allow you to associate more than one email address with an account, but you might want the first address you use to be a generic or group account, something like facebook@myorg.com. Be sure to add at least one more address in case you forget the password, and especially if you use someone’s personal address and that person leaves your org­anization.

Another thing to plan is your name and your profile picture. Among Facebook’s terms of service are provisions that state that:

  1. You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission.
  2. You will not create more than one personal profile.
  1. You will not use your personal profile for your own commercial gain (such as selling your status update to an advertiser).
  1. You will keep your contact information accurate and up-to-date.
  2. You will not share your password, (or in the case of developers, your secret key), let anyone else access your account, or do anything else that might jeopardize the security of your account.
  1. If you select a username for your account we reserve the right to remove or reclaim it if we believe appropriate (such as when a trademark owner complains about a username that does not closely relate to a user’s actual name).

Based on these provisions, it’s open to interpretation whether you are allowed create an organiz­ational account, but hundreds of organizations do. Just be aware that Facebook changes their terms on an irregular basis, and you should check them from time to time.

Choose your business’ logo or other appropriate picture for your organization’s profile. If you decide to go with one or more personal accounts, be sure the picture is professional, only of the person, and clearly legible. In fact, you should ensure there are no embarrassing pictures anywhere on your account — this also goes for everyone involved with using Facebook on your behalf.

By the same token, you should only offer information in your profile that you want supporters, prospects, or others involved with your organization to see.

Keep your main Facebook page simple using minimal graphics and widgets. Avoid adding Facebook apps that are not consistent with your business purpose. That means no Farmville!

Post content relevant to your products, your business and its mission. This is no place for gossip or polemic. While your major presence is likely to be your Like page, your friends and fans will probably check out your home page as well, so keep it organized and to the point.

Next up: Friending on Facebook


Use Facebook Professionally is the 121st in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 326. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances