See on Scoop.it – Enterprise Social Media
1. Twitter — Tweet Timeout 2. Facebook — Snopes Filter 3. Yelp — Review Filters 4. Tumblr — Allow Responses to Comments, Like a Normal Website 5. Reddit — Reality Check 6. Instagram — Add Dragons Filter 7.
These add-ins can definitely improve your social experience. I love the Snopes Filter. Wish it worked on others’ posts as well.
Via @msmir
See on dashburst.com
See on Scoop.it – Social Selling for B2B
Today and more and more in the future, all selling is social and the connection points to all your relationships will involve a component of online. To thrive in the future you will need to learn to connect, network and foster relationships online.
Key stat quoted in this article: " 34% of medium size businesses and 27% of small businesses report the successful use of social media as their number one competitive advantagein capturing their competitive marketplace."
See on darrenhardy.success.com
In our previous post, On Beyond the Major Social Media Sites, we wrapped up our look at the major social networking sites and recommend some other sites and social techniques for you to use.
In this post, we begin a series on building your community by giving an overview on what an online community really is.
“Community happens when people feel
they’re among like-minded others and when
they feel their contributions matter.”
Social media expert Chris Brogan
OK, you’ve slogged through all the advice we’ve blogged in our “Be A Person” series, and you’ve decided you’d like to create a standalone online community for your enterprise. Well, we’ve got bad news for you: You can’t.
Sorry. We hope we haven’t led you on by titling this post as we have. Community is not something you can create because a community belongs to its members and, as Chris Brogan’s quote says, community happens. You can start a community, but the members will create the connections that build and sustain it. You can nurture a community, but the members will decide how long it lives and where it goes.
It’s like a party.
You can invite the guests.
You can provide the venue, buy the food and drink, hire the band, and send out the invitations.
But you can’t make them have fun. The way that those who show up interact will determine the party’s success, not you.
Sure there are things you can do to increase your odds of a successful party: fly everyone to Paris; hire Cirque du Soleil to perform; and give everybody a Dolce&Gabbana bag full of expensive gifts. But you can’t ensure that everyone will have fun. And you can’t ensure that the party will never end.
It’s the same with community. People come of their own volition, share only if they’re inclined to, and will leave if the conversation gets boring.
One of our favorite thinkers about community, Amber Naslund, Director of Community for Radian6, lays it all out succinctly:[1]
You cannot create a community. It creates itself.
Strong community leaders, in my view, are there as the experience architects.
It’s our job to translate, to interpret, to build bridges and give them chairs to sit in. But ultimately, the community builds and sustains itself, with us nurturing it along the way.
If you’re ready to move beyond your need to control your community, the next step is to decide what it is you want to build, um, architect.
Next up: What Is Community?
Building Your Community is the 155th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’ve been doing this since 2011 and we’re just past page 393. At this rate it’ll still be a while before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2
Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV
What Others Are Saying
“Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies
“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)
“Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances
[1] Quoted in the comments of Chris Brogan’s seminal 2009 blog post, Audience or Community: bit.ly/cs2ogx
In our previous post, Promote Connections, we finished our series about blogging by discussing how commenting can get your blog found in the sea of millions of blogs.
In this post, we wrap up our look at the major social networking sites and recommend some other sites and social techniques for you to use.
OK, over the last 153 posts, we’ve covered the major social media sites and given you lots of advice about how to use them for your business. But there are tons of other sites out there that you may find useful. If you don’t believe that, mosey on over to KnowEm and feast your eyes on the more than 550 sites they can help you sign up for automatically.
Not only are there scads of interesting social sites out there, but here are a few utility sites and techniques that you can use to improve your usage of blogs and your other social media efforts.
There’s lots, lots, lots more out there that we could discuss, but let’s turn the last, and perhaps most important, posts in this series — all about building your own online community.
Next up: Building Your Community
On Beyond the Major Social Media Sites is the 154th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’ve been doing this since 2011 and we’re just past page 393. At this rate it’ll still be a while before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2
Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV
What Others Are Saying
“Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies
“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)
“Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances
[1] Mashable’s section Location Based Social Networks: bit.ly/9AK7Vh
[2] Orkut demographics www.orkut.com/Main#MembersAll
In our previous post, Write to be Found, we continued our series about blogging by discussing how content can get your blog found in the sea of millions of blogs.
In this post, we look at now commenting can increase readership.
In addition to the techniques we’ve discussed in the past few posts, another way to promote your blog is to pay attention to the people who take the time to comment on it.
You should regularly review your comments, and:
Promote Connections is the 153rd in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’ve been doing this since 2011 and we’re just past page 393. At this rate it’ll still be a while before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2
Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV
What Others Are Saying
“Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies
“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)
“Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances
In our previous post, Publicize Your Blog, we continued our series about blogging by discussing how to get your blog found in the sea of millions of blogs.
In this post, we look at the content of your blog can increase readership.
As we have mentioned many times in previous posts, the best way to be found is to write content that appeals to your community, as well as to search engines. First decide on the keywords that your community might use to search for your post. Then, use those keywords throughout the post. Use them in the title, the first few lines, and throughout post.
Another good idea is to use images liberally in your posts. Believe it or not, for some blogs, most visits come from Google Image Search.[1] If you’re not familiar with Image Search, it’s easy to try it out. Google anything. On the top of the page, to the left, you’ll see a list of links, beginning with Web, which is the default Google search type. Click Images. Not only do you see a page full of images that match your search terms, but you can choose from several ways to narrow your search, by size, type, and color. When you mouse over an image, Google displays its size and the site it’s hosted on. Click on an image, and Google sends you to the site.
Use Images in Your Blog — Google Image Search
Google bases its search on the content of the page containing the image. Including, and captioning, images in your blog adds another way you can be found.
Next up: Promote Connections
Write to be Found is the 152nd in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’ve been doing this since 2011 and we’re just past page 393. At this rate it’ll still be a while before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2
Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV
What Others Are Saying
“Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies
“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)
“Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances
[1] According to the blog Pictures of Cats org: Google Image Search builds Traffic: bit.ly/dCwj1p
See on Scoop.it – Social Selling for B2B
Social media has changed the way we buy and sell. According to Dan Pink, author of To Sell is Human, what customers have little of in the past is information.
Daniel Pink crushes it again.
"Determining the fair price of a product in itself is quite difficult to achieve before, and the sales persons would even make it hard for you to gain valuable information.
With the internet, the situation is quite different now. One can simply go online to determine the fair price of a certain product, which depends on certain factors that affect its price. Customers have this capacity in their belts right now as they decide what to buy. As such, selling has changed."
This is the focus of our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition http://bit.ly/InfPipeCh1 Click the link for a free chapter.
See on socialbarrel.com
See on Scoop.it – Social Selling for B2B
AllFacebook
Marketo’s Jason Miller On Facebook For B2B: Why So Serious?
Sure, your business is serious, but as a person, you’re not always serious, are you? Our mantra is Be a Person on social media, so don’t be afraid to loosen up a little in your social media communications. This interview will give you some ideas.
See on allfacebook.com
See on Scoop.it – Enterprise Social Media
The International Space Station is switching from Windows to Linux, removing every instance of the Microsoft desktop operating system.
And the reason? Viruses. Kind of a problem because in space, nobody can see your screen . . .
See on www.technobuffalo.com
In our previous post, Getting Your Blog Found, we continued our series about blogging by discussing how to get your blog found in the sea of millions of blogs.
In this post, we take an in-depth look at how to publicize and advertise your blog in an effort to increase readership.
Some rights reserved by davitydaveIn addition to the general recommendations we made in the series of posts beginning with Get Found you should:
If you or your staff is a bit more technical, try these ideas:
There are lots of places to advertise your blog on the Web. One that is quite affordable is a site called StumbleUpon. StumbleUpon belongs to a category of sites called social bookmarking services. Others include delicious and Digg.
StumbleUpon has more than 10 million members who use the site to, well, stumble upon new and interesting sites they might not have otherwise found. Members can rate pages, and when you use the site, StumbleUpon delivers pages or emails that have been explicitly recommended by friends or members with similar interests.
That’s great, and it’s a great site to subscribe to so you can find interesting topics to blog about. But you can also use StumbleUpon to place your blog or Website in the recommendations that members see.
You can create a StumbleUpon ad campaign for your whole blog or a single post. You can target the audience by selecting dozens of categories, various demographics and/or geography. When users click on the ad, the traffic comes directly to your site. It’s a pay-per-click service, which means you pay only for actual views of your site. You can also set spending limits to control your budget, and there’s no minimum spend requirements.
What’s even better is the cost: 10-25 cents per visitor.
StumbleUpon reviews all ads and accepts only those that meet their content guidelines.[4]
Publicize Your Blog is the 151st in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 386. At this rate it’ll be a while before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2
Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV
What Others Are Saying
“Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies
“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)
“Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances
[1] Robin Good’s blog list: bit.ly/aynbLz
[2] Ping-o-Matic: bit.ly/9LO88F
[3] Hubpages’ Advantages and disadvantages of each blogging platform: bit.ly/8YOKCy
[4] Stumbleupon’s content guidelines: bit.ly/oIh3Ac
