Monthly Archives: July 2013

StratVantage Consulting, LLC — Mike’s Take on the News 07/16/01

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StratVantage Consulting, LLC — Mike’s Take on the News 07/16/01

Clipped from: http://www.stratvantage.com/news/071601.htm

The News – 07/16/01

How Not to Be an Online Grocer

In the wake of Webvan’s recent closing, another online grocer, HomeRuns, serving Boston and D.C. has also abruptly shut down. The company was founded in 1996 by grocery retailer Hannaford Brothers but simply was allowed to run out of money.

Unlike HomeRuns, WebVan tried to go it alone, buying rival HomeGrocer for $1.2 billion in stock, and ultimately building $30 million warehouses in San Francisco, Atlanta and other cities. Last Monday, Webvan folded after burning through $830 million, closing operations serving 750,000 customers in seven markets: San Francisco; Los Angeles; Orange County, Calif.; San Diego; Seattle; Chicago; and Portland, Ore. WebHouse Club, Priceline’s grocery (and gasoline???) affiliate, burned through $390 million before calling it quits. Other dotcom grocers who cratered include Streamline, Shoplink, and PDQuick (acquired by WhyRunOut.com). Trailblazing grocery service Peapod, although still hanging in there, was forced to pull out of San Francisco.

It’s gotten so ugly for online grocers that the analysts are even backpedaling. Once upon a bubble, Jupiter Media Metrix predicted that Net grocers would rack up $6 billion in sales in 2002. Recently, the analyst firm lowered that estimate to $1.3 billion and even declared that “grocery delivery is economically unviable for the foreseeable future.” This may be true. Cyber Dialogue found that although 24 million American adults seek information about supermarket categories online, only 34 percent actually purchase them online.

So is Simon Delivers, a local Minneapolis area online grocer, crazy? Maybe, but their approach to the business could just work. I am a happy Simon Delivers customer. Aside from a few glitches (purchased items that did not show up), I am very happy to have groceries show up at my door once a week. They even deliver water softener salt. Simon Delivers doesn’t charge a delivery fee for orders over $75, they accept manufacturer coupons, and they even run specials just like a real store. But Webvan proved that great customer service and high customer satisfaction isn’t enough in this business where a 3 percent profit margin is the norm.

The main difference in Simon Delivers’ approach is their attitude toward growth. Rather than swinging for the fences and burning through cash building an infrastructure to serve millions, the company is deliberately widening their service area a little at a time. In fact, we had to wait when they expanded into our area before they’d take us as a customer. Simon Delivers now has 43,000 customers, and expects 2001 sales of $55 million (the recently defunct HomeRuns had $30 million in sales last year in two markets). The company forecasts becoming profitable, on a net income basis, in the next year.

Rather than burning investors’ cash building their brand and an expensive infrastructure, Simon Delivers’ method is likely to be more successful in the post-crash consumer eRetailing environment. But one thing has always puzzled me about online groceries. Why haven’t more food retailers followed Hannaford’s lead and gotten into online retailing?

Turns out they are. Global grocery giant Royal Ahold bought a controlling stake and has made an offer for the rest of the shares of the original online grocer, Peapod. The company is said to be retooling Peapod to serve its established chains, such as Giant Foods and Stop & Shop. Ahold claims to have successful online shopping operations with annual sales of 250 million Euros in The Netherlands, Sweden, Norway, Argentina and Guatemala.

In fact, Ahold’s been doing it online in Argentina since 1997. Disco, one of the country’s largest supermarket chains at 237 stores, has become the country’s leading e-commerce player. Its online sales have grown to $40 million, which ain’t hay when you consider eCommerce in Argentina is estimated by Accenture to be only $150 million. Online grocering was merely an extension of Disco’s decades-old home delivery service, which last year delivered a quarter of the company’s sales.

Obviously home delivery can work, and the combination of the warehousing infrastructure of established grocery players with slick online stores might be the key to success. Jupiter thinks that a hybrid model, where consumers order online, then visit the store to complete their shopping and find the groceries already bagged and waiting, may succeed. Gartner, while admitting that established grocers could make it online, wonders why they’d bother, since there’s no established model for success.

So, how do you not succeed in online grocery? Raise too much money, grow way too fast, and try to build everything yourself. Sounds like a good prescription for failure for any online retailing business. The prescription for success, however, is still being written.

The Standard

Briefly Noted

  • Shameless Self-Promotion Department: We’ve recently re-ranked the trends in the TrendSpot, adding a new trend: the Post-PC World.
    The TrendSpot
  • Wireless Stumble: Goodbye Ricochet? Metricom, provider of the Ricochet wireless service, has filed for bankruptcy. The service is expensive at $80 a month and will eventually be eclipsed by 3G wireless networks (but don’t hold your breath).
    Metricom
  • More Disposable Tech: Since the last newsletter, another prepaid disposable phone has come to our attention from, who else, prepaiddisposable.com . Parent TelAmerica appears to be a pyramid, er, multilevel, er, network marketing scheme in which consumers become distributors of the $40 phone. The 5-ounce digital/analog phone comes with 100 minutes of nationwide airtime. The company claims to have received an order for 10 million of the phones from a major corporation.
    TelAmerica

  • Thumb Envy? Seiko Instruments Austin Inc. (SIAS) has introduced

    the Thumboard™ TB5000, which it calls the first integrated and mobile mini-keyboard solution. The device is basically a small, thumb-enabled keyboard for the Palm™ V series. So if you have thumb envy from watching Blackberry users thump out emails, this gadget’s for you. It slips directly onto the handheld, fully covering the graffiti area and interfacing with the serial port. Thumboard also includes Hot keys (Calendar, To Do, etc.) and text editing capabilities by way of the Command function key.
    TwoMobile

Can’t Get Enough of ME?

In the unlikely event that you want more of my opinions, I’ve started a Weblog. It’s the fashionable thing for pundits to do, and I’m doing it too. A Weblog is a datestamped collection of somewhat random thoughts and ideas assembled on a Web page. If you’d like to subject the world to your thoughts, as I do, you can create your own Weblog. You need to have a Web site that allows you FTP access, and the free software from www.blogger.com . This allows you to right click on a Web page and append your pithy thoughts to your Weblog.

I’ve dubbed my Weblog entries “Stratlets”, and they are available at www.stratvantage.com/stratlets/ . Let me know what you think. Also check out the TrendSpot for ranking of the latest emerging trends.

Return to Mike’s Take

SMPG Enterprise Social Operating Manual – Best of the Pundits

SMPG Enterprise Social Operating Manual – Best of the Pundits

In our previous post, SMPG Enterprise Social Operating Manual – Acknowledgements, we mentioned those nice folks who helped us finish and publish our book, Be a Person – The Social Operating Manual for Enterprises – (Paper:bit.ly/BeAPersonEFull – 430 pages) on this blog. In this post, we publish our list of the best social media pundits.



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Resources

“Social media is like teen sex.
Everybody wants to do it. Nobody knows how.
When it’s finally done there is surprise it’s not better.”

Avinash Kaushik, Google

We offer this list of resources for quick reference. Like all things on the Web, their location and relevance my change by the time you read this so please remember, Google is your friend. If you want to locate a reference whose link no longer works, try Googling it. And Google anything else you have questions on. The Web abounds with advice, not all of it good, so be careful out there!

The Best of the Best Pundits

These people inspired much of the thinking in this book. They really know their stuff.

 

Pundit Link Pundit Link
Abbey Klaassen bit.ly/iDi1ym Jeremiah Owyang bit.ly/9aszgM
Adam Christensen bit.ly/cglyfw Jesse James Garrett bit.ly/mp1JQz
Alia McKee bit.ly/kYpBH1 Jim Cashel bit.ly/koQWV7
Amber Naslund bit.ly/aI4Ne6 Joseph Thornley bit.ly/kNL55p
Amy Sample Ward bit.ly/jpjLMz Josh Bernoff bit.ly/a3ndiq
Andrew Eklund bit.ly/ldTjCT Katie Paine bit.ly/982jqM
Ann Michael bit.ly/lA2cPq Katya Andresen bit.ly/kPLKaq
Avinash Kaushik bit.ly/m92tZI Ken Burbary bit.ly/cTb6X9
Barry Judge bit.ly/b6H0hY Kirsten Stanford bit.ly/l004E5
Beth Kanter bit.ly/dmp97X Lawrence Liu bit.ly/magnW8
Bob Pearson bit.ly/lavCIq Lee Odden bit.ly/cQNLKG
Brian Halligan bit.ly/iNm4wd Lisa Barone bit.ly/ivVfWU
Brian Haven bit.ly/jgBNhH Lynn Rogers bit.ly/jVhxQH
Brian Solis bit.ly/d8JMJb Manish Mehta huff.to/iNnIlg
Catie Foertsch bit.ly/iGibLi Marcel LeBrun bit.ly/kuME9S
Charlene Li bit.ly/bV80w5 Mark Rovner bit.ly/kdu6Ha
Chip and Dan Heath bit.ly/msAtpQ Matt McKeon bit.ly/imc4Kl
Chris Brogan bit.ly/cXHzNA Michael Gray bit.ly/lLRdc1
Chris Lake bit.ly/iyJE8P Mike Valentino bit.ly/kS0r5K
Chris Levkulich   Neal Schaffer bit.ly/9GtQT4
Clay Shirky bit.ly/dy9p2j P.J. Fusco bit.ly/llxPXK
Constantin Basturea bit.ly/lWeh7z Paul Dunay bit.ly/m5XG9o
Dan Schwable bit.ly/d3Zuyt Peter Merholz bit.ly/iJiHiV
Darren Rowse bit.ly/dghN9I Qui Diaz bit.ly/iIjyaL
David Bohm bit.ly/b1uCPT Rachel Happe bit.ly/blJkdb
David Meerman Scott bit.ly/lXQGyQ Richard Seel bit.ly/kieLSq
David Mothersbaugh bit.ly/jgSURm Rick Mahn bit.ly/aXmSdw
Deb Schultz bit.ly/ly4iVS Robert Scoble scoble.it/9NMNyh
Debajyoti Banerjee bit.ly/le6OQI Robin Good bit.ly/izAtKE
Debra Murphy bit.ly/lmRO8b Rohit Bhargava bit.ly/mlqv0n
Del Hawkins bit.ly/jMgaHd Ron Shulkin bit.ly/jHXgAh
Dharmesh Shah bit.ly/kSjkwc Ryan Spoon bit.ly/kqIXAY
Dr. Ivan Misner bit.ly/lSSPml Seth Godin bit.ly/bdDjWc
Dr. Ralph F. Wilson bit.ly/ky6awp Shel Israel bit.ly/bgr9cM
Ed Keller amzn.to/kOokqs Skellie of skelliewag bit.ly/lWxM3M
Erik Qualman bit.ly/klLyTu Tamara Adlin bit.ly/lKSq2x
Geoff Livingston bit.ly/lI0bXI The Cluetrain Team bit.ly/9jGP3T
Guy Kawasaki bit.ly/aUJB5m Tia Fisher bit.ly/mkbdjR
Howard Rheingold bit.ly/ktMJRE Tim Jackson bit.ly/jF5XsJ
Jake McKee bit.ly/ioZT9P Tim Nash bit.ly/jJhhip
Janet Fouts bit.ly/mqKfDZ Vinod Kumar bit.ly/jDYba0
Jared Schwartz bit.ly/m3jpSw    
Jason Falls bit.ly/kuWUYT    
Jennifer Johnston Canfield bit.ly/jVRMfk    

Over the past two years, we’ve given you everything you need to build your social presence online — Fast! If you’ve enjoyed reading our book bit by bit on our blog, you may enjoy our lovely parting gifts:

  • A free PDF of the entire Be a Person – The Social Operating Manual for Enterprises book as published
  • A free PDF of our exclusive checklist,  The Social Media Performance Group Community Building Checklist™

When we are finished posting the resource lists and acknowledgements for the book, we’ll post these party favors on our community site (see URL below). Unfortunately, joining the community is not free – it costs a whole US dollar. This is because we had lots of spammers joining and having even a tiny fee keeps out the link harvesters.

So watch this blog for the announcement that the book and checklist are ready on our community. Of course, you may want to join right away anyway, just to be sure . . .

We’d like to hear from you, not only about what you think of our advice, but what you learn as you create your own social media practice. You can contribute by commenting on the Social Media Performance Group’s community Website at:

community.SocialMediaPerformanceGroup.com


SMPG Enterprise Social Operating Manual – Best of the Pundits is the 174th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’ve been doing this since 2011 and we’re just about done. If you’d like to see our entire exclusive community building checklist, once we’re done, it will be available on our Website at community.socialmediaperformancegroup.com. Luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances

SMPG Enterprise Social Operating Manual – Acknowledgements

SMPG Enterprise Social Operating Manual – Acknowledgements

In our previous post, SMPG Enterprise Social Operating Manual – Complete, we concluded publishing the contents of our book, Be a Person – The Social Operating Manual for Enterprises – (Paper:bit.ly/BeAPersonEFull – 430 pages) on this blog. It took almost two years, and below are some of the people who helped make it happen.



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Acknowledgements

The editing and finishing of Be a Person – The Social Operating Manual for Enterprises was an exercise in crowdsourcing. We are grateful for the assistance of the following reviewers, many of whom responded to our LinkedIn Question, who substantially improved this edition as well as the other editions of Be a Person:

Laura Bellinger — marketing communications producer and social media coordinator at Care USA. Laura launched CARE’s social media and previously worked for CARE as a press officer. linkd.in/eT2qZH

Kari Carlisle — writer, archaeologist, museum curator for Fremont Indian State Park and Museum in central Utah where she cares for more than 150,000 artifacts; manages the park’s archaeological sites, exhibits, educational programs, and special events; serves on the board of the Utah Museums Association; and chairs the committee for Richfield, Utah’s annual Natural Resource Festival.
linkd.in/eLZ52m

Robin Cheung — principal at Cloud 5 Nines.ca. Robin has been a pithy onliner ever since he was first introduced to it in 1987, he holds an MBA from McMaster University (Hamilton); showing his confidence in the future of the Internet, he is currently pursuing his PhD in Applied Management and Decision Sciences (Finance) from Walden University and maintains a business research and education blog at robincheung.ca/.
linkd.in/hMhCFt

Barry Doctor — Product Marketing Manager at Katun Corporation. linkd.in/hVvkWo

Deb Ellsworth — creator of the Empathy Symbol, author of the novel, Earth Portal, and co-author of Your Amazing Preschooler.
empathysymbol.com

Rob Etten — Vice President at The North Highland Company, Rob has experience with Ernst & Young’s Management Consulting practice, Price Waterhouse, and Andersen Consulting (now Accenture). His areas of expertise include strategic planning, portfolio management, PMO startup, business process reengineering and merger/acquisition integration. linkd.in/hE3sV4

Roger Hamm — an experienced retail / CPG IT professional with expertise in Project Management, Implementation, Product Design and Principal at Viking Business Intelligence Services. linkd.in/hSKXmj

Dave Harkins — has helped lead change for nearly 25 years. His background includes extensive experience in marketing strategy, database marketing and direct response, branding, licensing and trademark management, marketing technology, and business development. He’s served as VP, Strategic Services at the Jackson Group/Total Response, Managing Partner of Taylor-Harkins Group, Executive VP at Colman Brohan Davis, Chief Marketing Officer and VP, Customer Care at Geneer and VP, Marketing and Product Development at Nykamp Consulting Group. bit.ly/mi2dxo

Julie Kendrick — a features writer with a background in Web content development, magazine profiles and marketing communications. She is a contributing writer for minneapolispicks.com, alumni publications including Reach (U of MN alumni magazine) and Teton Thunder (Williston State College) and under contract to provide content and communications for Syngenta, a $12 billion global agricultural company. linkd.in/ifveBu

Trevor Lobel — project manager at Oswald Brothers. Trevor is a seasoned project and change manager experienced in software implementations for non-profit organizations and NGOs. linkd.in/fzdZxc

Tom Menke — a knowledge management professional known for his ability to leverage technologies, improve business processes, and work with people to improve staff collaboration and client communications to foster the sharing of knowledge and best practices. Tom was formerly Director of Knowledge Management at The Nielsen Company. linkd.in/fkb0Yu

Kathy Pettiss — science educator, consultant at Chester County (PA) Intermediate Unit and volunteer StarLab educator at Great Valley School District. linkd.in/efEkQc

Paul Phillips — Vice President of Operations at ACORN Research, LLC. Paul serves on the board of the non-profit, HopeWorks
(www.whyhopeworks.org) and is a published author. linkd.in/gSl9vl

Frances Ponick — principal at Ponick Enterprises. Frances specializes in writing, manuscript evaluation, book doctoring, and training book coaches. Frances has more than 30 years’ experience in technical, business, marketing, proposal, and other nonfiction writing, editing, and publishing and has received awards for technical writing, journalism, and formal poetry. Frances worked at a nonprofit for ten years, and has taken graduate coursework on social marketing.  www.franponick.com  linkd.in/gfTCaj

ShaRon Rea — board member at the Harp Foundation and Hope Village Arizona. ShaRon is passionate about building strong community relationships. She is a motivator who believes in possibilities! linkd.in/hTXhqz

Mark Rieger — Vice President, Channel Marketing Evangelist for ChannelLine, which helps Technology Companies increase sales through a combination of consulting, research and the industry’s only Pay For Performance demand generation program. linkd.in/gvkjM5

Alex Rodriguez — marketing director of Baywood Learning Center, a non-profit specializing in the education of gifted children. His many years working at and consulting with non-profits also include working at Trust for Public Land returning and reserving lands and parks for the public and Web consulting for non-profit Cacep. linkd.in/fXnvHO

Kathy Rose — a market research, shopper insights, consumer insights professional and principal of Rose Research for Results. linkd.in/gn61OB

Anthony Sansone — Senior Technical Editor at EMC Corporation. linkd.in/iku6vH

Leanne Storch — Associate Vice President, Pulmonary Fibrosis Foundation. Leanne brings organizational skills and a great empathy to the patients and families who call for support. linkd.in/eLACSO

Over the past two years, we’ve given you everything you need to build your social presence online — Fast! If you’ve enjoyed reading our book bit by bit on our blog, you may enjoy our lovely parting gifts:

  • A free PDF of the entire Be a Person – The Social Operating Manual for Enterprises book as published
  • A free PDF of our exclusive checklist,  The Social Media Performance Group Community Building Checklist™

When we are finished posting the resource lists and acknowledgements for the book, we’ll post these party favors on our community site (see URL below). Unfortunately, joining the community is not free – it costs a whole US dollar. This is because we had lots of spammers joining and having even a tiny fee keeps out the link harvesters.

So watch this blog for the announcement that the book and checklist are ready on our community. Of course, you may want to join right away anyway, just to be sure . . .

We’d like to hear from you, not only about what you think of our advice, but what you learn as you create your own social media practice. You can contribute by commenting on the Social Media Performance Group’s community Website at:

community.SocialMediaPerformanceGroup.com

Up next: SMPG Enterprise Social Operating Manual – Best of the Pundits


SMPG Enterprise Social Operating Manual – Acknowledgements is the 174th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’ve been doing this since 2011 and we’re just about done. If you’d like to see our entire exclusive community building checklist, once we’re done, it will be available on our Website at community.socialmediaperformancegroup.com. Luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances

SMPG Enterprise Social Operating Manual – Complete

SMPG Enterprise Social Operating Manual – Complete

In our previous post, Community Building What NOT to Do, we concluded our exclusive checklist, The Social Media Performance Group Community Building Checklist™. And this is the last post of the contents of our book, Be a Person – The Social Operating Manual for Enterprises – (Paper:bit.ly/BeAPersonEFull – 430 pages.)

We started posting the contents of the book almost two years ago, on August 8, 2011, with the post What is Social Media? We’ve now posted all 430 pages of the book on this blog!

But wait! There’s more!



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Afterword

“It’s only when technology gets boring —
that’s to say, part of the routine for the majority,
not just the Geekosphere —
that it becomes interesting.”

Clay Shirky

Over the past two years, we’ve given you everything you need to build your social presence online — Fast! If you’ve enjoyed reading our book bit by bit on our blog, you may enjoy our lovely parting gifts:

  • A free PDF of the entire Be a Person – The Social Operating Manual for Enterprises book as published
  • A free PDF of our exclusive checklist,  The Social Media Performance Group Community Building Checklist™

When we are finished posting the resource lists and acknowledgements for the book, we’ll post these party favors on our community site (see URL below). Unfortunately, joining the community is not free – it costs a whole US dollar. This is because we had lots of spammers joining and having even a tiny fee keeps out the link harvesters.

So watch this blog for the announcement that the book and checklist are ready on our community. Of course, you may want to join right away anyway, just to be sure . . .

Keeping Pace

Because social media is so fast-moving, lots of the details in the book have become obsolete. We’ve updated the material over the last two years as we’ve posted it, and you can look for the second edition of The Social Operating Manual for Enterprises to be published in the next few months.

While the details may change, the overarching concepts, we feel, will survive. The sites may change; new capabilities may emerge; and certainly some new bright shiny thing (Pinterest, Instagram) will unseat the current 1 billion-pound social media gorillas (we’re looking at you, Facebook!)

But people don’t change — basically — over the eons. Aristotle’s two driving human attributes — pity and fear — remain alive in reality shows and gawker Websites, and the ways we relate to each other are as old as the hills.

We hope we’ve made some sense of this onrushing phenomenon, and we flatter ourselves to hope our advice will remain relevant no matter how social computing evolves.

We’d like to hear from you, not only about what you think of our advice, but what you learn as you create your own social media practice. You can contribute by commenting on the Social Media Performance Group’s Website at:

community.SocialMediaPerformanceGroup.com

In the posts that follow, we collect lots of pointers to other thinkers and advisors whom we respect, whom we relied upon to create this book, and whom we recommend to you for guidance and inspiration. They are the giants upon whose shoulders we stand.[1]

Be careful out there and remember, Don’t Panic!

Up next: SMPG Enterprise Social Operating Manual – Acknowledgements


[1] No, this isn’t an Oasis reference, but rather Newton: bit.ly/bItOQI


SMPG Enterprise Social Operating Manual – Complete is the 172nd in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’ve been doing this since 2011 and we’re just about done. If you’d like to see our entire exclusive community building checklist, once we’re done, it will be available on our Website at community.socialmediaperformancegroup.com. Luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2Infinite Pipeline book cover

Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV

What Others Are Saying

Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)

Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances