Monthly Archives: August 2013

It’s a brief article pointing out the obvious: Millennials think different. What will the future workplace look like when they’re in charge in another decade.

If you’re not thinking about that, you must be a Boomer. ;=}

Don’t feed the trolls. This is a good summary of reasons why. If you want more detail, see the series of posts beginning with Dealing with Trolls http://bit.ly/16GaLHa

If the aim of social media is to Be a Person (http://bit.ly/OrderBeAPerson) then of course you’ll want to tell stories about your brand. A story, of course, is not a slogan, or is it a message. It’s what humans do when they talk to one another. Try to go through a day without hearing or telling a story. it’s almost impossibe.

So why are you using social media as another channel for messages?

Check out Karen Dietz’ Scoop.it topic for more info: http://www.scoop.it/t/just-story-it

 LinkedIn sponsored updates is a way to get in front of people you are not connected with on the service. Company page updates usually are only delivered to those who follow your page. Using sponsored updates integrates your page updates into targeted members’ news feeds where they appear like any other item, not like an ad. Great idea.

Via @vinkoe 

I could post one of these roundups a day, and still find new services that I’d never even heard of before. This is another post like that. There are some cool tools here.

Via the incredible @MaxOz

In our Infinite Pipeline books (http://bit.ly/InfPipeCh1), we stress that the best way to do sales and marketing using social media is to solve customers’ and prospects’ problems. Luckily for us, the executive edition of Infinite Pipeline is still prepress (help us finish it at: http://bit.ly/InfPipeECh1) so that we can include the new Google Helpouts service.

Helpouts is basically an extension of Google Hangouts, but adds the ability to schedule live consultation sessions with a provider, who lists their services with Google. Providers can provide assistance gratis or charge for sessions. This could be a great way to show off your company’s expertise and, by solving prospects’ problems, attract more sales.

We’ll be watching the rollout of Google Hangouts closely, and you may see a listing for Social Media Performance Group in the directory soon.

Via @EntMagazine

This is a really useful article on how to control what "snipped" shows up when others share your blog post on social media. It gets a little techie, but implementing these tips should be easy for even the non-techies out there.

Via @kimgarst 

A quick checklist of good things to do to write engaging content.

It’s a thorny problem. If the proper approach to using social media in your business is, as we assert, to Be a Person, then you’ll need to deal with the comingling and possible confusion of the persons represending you on social media and the business itself.

This is a good, basic article on the problem.

Social media not only can be used for traditional relationship-driven businesses, it’s great at it.