Monthly Archives: August 2013

Court Proceedings on Social Media, a First, Rivet Users

See on Scoop.itSocial Selling for Lawyers

As a fallen party official, Bo Xilai, stood trial on Thursday, the government took the unprecedented step of reporting the proceedings over China’s equivalent of Twitter.

Mike Ellsworth‘s insight:

From the Who’da Thunk It Department: the Chinese government took the unprecedented step of reporting the proceedings of the trial of Bo Xilai, the politician whose fall convulsed the Communist Party, to a nationwide audience of many millions over China’s equivalent of Twitter.

See on www.nytimes.com

Social Networking Captures Almost 3/4 of US Adults 08/22/2013

See on Scoop.itSocial Selling for Lawyers

 (Newsflash: Social Media is the Internet: Social Networking Captures Almost 3/4 of US Adults: http://t.co/N2TYWwcfF2 (via @MediaPost))…

Mike Ellsworth‘s insight:

According to Pew, "According to the PEW Research Center, as of May 2013, 72% of online U.S. adults use social networking sites, up from 67% in late 2012, and 8% in 2005." 

And one of the big winners, with really rapid recent growth, is a site that you probably think is totally useless: Twitter.

There’s lots more going on on social media than lame cat picture posts and babbling about what people are having for lunch.

We explain it all in our books: http://bit.ly/OrderBeAPerson

 

Plus, we have Social Media training, including Social Media for Lawyers, available.

See on www.mediapost.com

These Four Levers Will Move People And Sell Products

See on Scoop.itEnterprise Social Media

Dr. Tait Martin, a researcher and authority on communications and behavior, has one real goal:  “I try to get people to do stuff.”  Increasingly, he says, companies that want to get people into stuff-doing mode need to can some outmoded notions of advertising

 

Mike Ellsworth‘s insight:

The four levers – feeling, function, compatibility, and cost –  work well in social media if you can get over the old mindset of repetition, entertainment, and rationality.

See on www.forbes.com

EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors

See on Scoop.itEnterprise Social Media

The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without using the word EdgeRank. EdgeRank, Facebook’s original News Feed ranking system, is dead.

Mike Ellsworth‘s insight:

Facebook hasn’t used the term EdgeRank internally for more than two years. So why is that social media consulting you’re working with, or considering working with, still using it?

 

What was once simple (three factors) is now very complex (100K factors) and so gaming that system to achieve better results on Facebook seems relatively impossible. 

 

Better to have good content, encourage engagement and Be a Person (http://bit.ly/OrderBeAPerson).

See on marketingland.com

The Rise of Social Selling

See on Scoop.itSocial Selling for B2B

How CEO’s can help sales get more at bats through social selling.

Mike Ellsworth‘s insight:

This is a very good introductory article on social selling. If you think it doesn’t apply to your organization, I hope you’re nearing retirement age . . .

 

If you’d like a whole strategy and social selling program laid out for you, read our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition   http://bit.ly/InfPipeCh1

 

Via @MakingTheNumber 

See on www.salesbenchmarkindex.com

Content Curation Tools: A Curated List of Content Curation Tools!

See on Scoop.itEnterprise Social Media

Content curation tools help you find and share relevant content. We have 8 tools that will help you save a lot of time on social media, check them out!

Mike Ellsworth‘s insight:

Often when I repost these tool list posts I haven’t heard of many or most of the tools, but I’m only not familiar with one tool on this list, so woo-hoo!

 

This is a great roundup of curation tools, including, of course, Scoop.it

 

Via @IanCleary

See on www.razorsocial.com

New Study Shows LinkedIn to be the Most Popular Social Networking Site Among CEOs

See on Scoop.itEnterprise Social Media

RT @StacyZapar: New Study Shows LinkedIn to be the Most Popular Social Networking Site Among CEOs http://t.co/OfRu4hycJP #linkedin #socialm…

Mike Ellsworth‘s insight:

The accepted wisdom is that CEOs don’t do social media, and the study does find that :

 

“less that one-third of Fortune 500 CEOs actively take part in social media, but of those who do, LinkedIn is their favorite choice,” Ernst says. “Some 27.9%, or 140 CEOs, have LinkedIn accounts, up from 25.9 percent (130) in 2012."

 

So basically:

“LinkedIn is more popular with CEOs than with the general public.”

 

Is your CEO on LinkedIn and, if yes, does he/she use it regularly? Please comment below.

See on ht.ly

The Secret to Higher Employee Productivity: Social Networking? [Infographic]

See on Scoop.itEnterprise Social Media

What is the secret to higher employee productivity? When employees have the information they need, they can make better decisions, perform more productivel ([INFOGRAPHIC] The Secret to Higher #EmployeeProductivity: Social Networking?

Mike Ellsworth‘s insight:

Social media behind the firewall may be even more powerful than outside.

See on blogs.sap.com