Monthly Archives: August 2013
Why Most Businesses Are Anti-Social In A Social-Media Era
While businesses used to be able to use the traditional media like a megaphone, now whatever they say through that megaphone is drowned out by the chatter on social media.
Great insight as always, from @BrianSolis.
Example of anti-social business:
"Your call to the customer-service center is shuffled off to a faceless script-reader in Manila. Or many times you don’t even get that: You get a machine that keeps asking you, with an edge in its voice, to take another crack at clearly stating the nature of your problem."
Solis says the problem is business is focused on efficiency, not delivering value. Do you agree? Please comment below.
See on www.forbes.com
Follow these 10 Social Media Communications Leaders on Twitter to learn how they’re influential in shaping the future of enterprise social business.
Every time I see one of these lists, I follow the folks listed. So you’d think I would already be following these luminaries. Am now.
It’s interesting how few of them have lots of followers, though.
See on blog.mangoapps.com
Engagement is the leading metric US marketers use to measure their social marketing outreach and the primary goal of their social campaigns. Brand lift was also important, while increasing sales was a lesser priority, according to research.
Interesting findings from a survey that show good news/bad news. The good news is that businesses are waking up to the fact that Likes and other superficial metrics aren’t where it’s at. Engagement is.
The bad news (which could actually also be good news) is that businesses are backing off of sales as a goal. While sales can certainly be accomplished via social media, backing off this as a goal could mean busineses actual step back and start to build relationships with their customers, which will then yield sales.
What do you think? Comment below.
See on www.emarketer.com
Mike Ellsworth B2B, Enterprise Social Media, LinkedIn How-to, Social Computing, Social Media, Social Media Strategy, Social Selling beginner, enterprise social media, relationship, social computing, social media, social networking
The Social Media Performance Group has maintained our Social Media Hall of Shame for a few years now. Well, maintained is perhaps an overly strong word for “Posted every once in a while.”
We’ve got a huge backlog of mishaps, mistakes, blunders, and bombast to get to, and, well, if the past is prologue, then it will take us a while to catch up.
So here’s the HOS as of Q3 of 2011. (We said we needed to catch up!) We’ll post new material soon, but we just couldn’t wait because there are some doozeys in the new entries. So enjoy – and learn!
Recruiters Find Limits to Large Social Networks – ExecuNet Survey
It had to happen. Recruiters on LinkedIn are finding themselves deluged with unwanted connection requests from unqualified candidates and unsolicited resumes.
In the survey, "45% concluded large, public networks make it difficult to build relationships with the right talent." So recruiters may move to smaller, more-specialized social networks.
See on www.leaderpost.com
Renew has developed “smart” recycling bins that detect passing smartphones’ Wi-Fi signals, and could soon be used to serve ads to specific individuals.
From the OMIGOD, that’s creepy! file: Recycling bins that serve you personalized ads based on detecting your Wi-Fi signal <shudder>. Minority Report is trying to become real.
See on mashable.com
Google Plus for Business – The Google Plus Features You Should Know Business 2 Community The following is the third part in a series that will break down the fundamentals of Google Plus for business, and how to build and utilize company pages, so…
Some basic things you should be doing on Google+.
See on www.business2community.com
Or should I write it the way two entire industries, sales and marketing, would probably exclaim: LinkedIn Head of Marketing for Sales Solutions, Ralf VonSosen, wrote Ken Krogue an email that sparked this article “Cold calling as we know it is…
This interesting article was prompted by a blog post that challenged the title of a Webinar that linked LinkedIn with cold calling. The author, of course, was not proposing in the Webinar that sales people use LinkedIn for cold calling, and his sentiment is better expressed by the title of this post on Forbes.
Using LinkedIn for social selling is one of the main topics of our book series, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition – free chapter at http://bit.ly/InfPipeCh1, and our upcoming Executive Edition. (Incidentally if you’d like to review the book before it’s released, tweet the following:
“@MikeEllsworth I’d like to review The Infinite Pipeline:
How to Master Social Media for B2BSales Success Sales
See on www.forbes.com
Earlier this year, Nissan took Geneva Motor Show by storm by putting in place a comprehensive social media strategy.
This is an interesting analysis of NIssan’s social media strategy using share of voice, sentiment and other metrics.
What metrics does your brand use to measure social success? Please comment below.
See on www.voziq.com