Monthly Archives: August 2013

Why Most Businesses Are Anti-Social In A Social-Media Era – Forbes

See on Scoop.itEnterprise Social Media

Why Most Businesses Are Anti-Social In A Social-Media Era
Forbes
While businesses used to be able to use the traditional media like a megaphone, now whatever they say through that megaphone is drowned out by the chatter on social media.

Mike Ellsworth‘s insight:

Great insight as always, from @BrianSolis.

 

Example of anti-social business:

 

"Your call to the customer-service center is shuffled off to a faceless script-reader in Manila. Or many times you don’t even get that:  You get a machine that keeps asking you, with an edge in its voice, to take another crack at clearly stating the nature of your problem."

 

Solis says the problem is business is focused on efficiency, not delivering value. Do you agree? Please comment below.

See on www.forbes.com

10 Enterprise Social Business Leaders You Must Follow on Twitter

See on Scoop.itEnterprise Social Media

Follow these 10 Social Media Communications Leaders on Twitter to learn how they’re influential in shaping the future of enterprise social business.

Mike Ellsworth‘s insight:

Every time I see one of these lists, I follow the folks listed. So you’d think I would already be following these luminaries. Am now.

 

It’s interesting how few of them have lots of followers, though.

See on blog.mangoapps.com

Social’s Value Measured in Engagement Over Sales

See on Scoop.itEnterprise Social Media

Engagement is the leading metric US marketers use to measure their social marketing outreach and the primary goal of their social campaigns. Brand lift was also important, while increasing sales was a lesser priority, according to research.

Mike Ellsworth‘s insight:

Interesting findings from a survey that show good news/bad news. The good news is that businesses are waking up to the fact that Likes and other superficial metrics aren’t where it’s at. Engagement is.

 

The bad news (which could actually also be good news) is that businesses are backing off of sales as a goal. While sales can certainly be accomplished via social media, backing off this as a goal could mean busineses actual step back and start to build relationships with their customers, which will then yield sales.

 

What do you think? Comment below.

See on www.emarketer.com

SMPG Social Media Hall of Shame

SMPG Social Media Hall of Shame

The Social Media Performance Group has maintained our Social Media Hall of Shame for a few years now. Well, maintained is perhaps an overly strong word for “Posted every once in a while.”

We’ve got a huge backlog of mishaps, mistakes, blunders, and bombast to get to, and, well, if the past is prologue, then it will take us a while to catch up.

So here’s the HOS as of Q3 of 2011. (We said we needed to catch up!) We’ll post new material soon, but we just couldn’t wait because there are some doozeys in the new entries. So enjoy – and learn!
More

Recruiters Find Limits to Large Social Networks – ExecuNet Survey

See on Scoop.itSocial Media for Workforce Development

Recruiters Find Limits to Large Social Networks – ExecuNet Survey

Mike Ellsworth‘s insight:

It had to happen. Recruiters on LinkedIn are finding themselves deluged with unwanted connection requests from unqualified candidates and unsolicited resumes.

 

In the survey, "45% concluded large, public networks make it difficult to build relationships with the right talent." So recruiters may move to smaller, more-specialized social networks.

See on www.leaderpost.com

Recycling Bins Track Passing People via Wi-Fi

See on Scoop.itSocial Selling for B2B

Renew has developed “smart” recycling bins that detect passing smartphones’ Wi-Fi signals, and could soon be used to serve ads to specific individuals.

Mike Ellsworth‘s insight:

From the OMIGOD, that’s creepy! file: Recycling bins that serve you personalized ads based on detecting your Wi-Fi signal <shudder>. Minority Report is trying to become real.

 

Via @salestools

See on mashable.com

Google Plus for Business – The Google Plus Features You Should Know

See on Scoop.itSocial Selling for B2B

Google Plus for Business – The Google Plus Features You Should Know Business 2 Community The following is the third part in a series that will break down the fundamentals of Google Plus for business, and how to build and utilize company pages, so…

Mike Ellsworth‘s insight:

Some basic things you should be doing on Google+.

See on www.business2community.com

Cold Calling Is Dead, Thanks To LinkedIn

See on Scoop.itSocial Selling for B2B

Or should I write it the way two entire industries, sales and marketing, would probably exclaim: LinkedIn Head of Marketing for Sales Solutions, Ralf VonSosen, wrote Ken Krogue an email that sparked this article “Cold calling as we know it is…

Mike Ellsworth‘s insight:

This interesting article was prompted by a blog post that challenged the title of a Webinar that linked LinkedIn with cold calling. The author, of course, was not proposing in the Webinar that sales people use LinkedIn for cold calling, and his sentiment is better expressed by the title of this post on Forbes.

 

Using LinkedIn for social selling is one of the main topics of our book series, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition – free chapter at  http://bit.ly/InfPipeCh1, and our upcoming Executive Edition. (Incidentally if you’d like to review the book before it’s released, tweet the following: 

“@MikeEllsworth I’d like to review The Infinite Pipeline:
How to Master Social Media for B2BSales Success Sales
Executive Edition”

See on www.forbes.com