Monthly Archives: November 2013

Better to Trust (and cheaper!) than Control! in Social Business

See on Scoop.it – Enterprise Social Media

Sandy Carter is Vice President, Social Business and Collaboration Solutions Sales and Evangelism for IBM talks about the best way to deal with employee use of social media.

Mike Ellsworth‘s insight:

Sandy Carter understands that the best way to approach the topic of employee use of social media is to allow them to Be a Person (http://bit.ly/OrderBeAPerson)

 

This is a great sub-four-minute video on the subject.

See on www.youtube.com

26 Ways to Engage Your Fans on Facebook

See on Scoop.it – Enterprise Social Media

Need to boost engagement on Facebook? Here are ways to tweak your content and change your delivery to create stronger engagement with your fans on Facebook.

Mike Ellsworth‘s insight:

This is a great list filled with useful tips. But perhaps the most surprising one is:

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#5: Express With Emoticons

Plain text doesn’t always lend itself to expressing the humanity, enthusiasm or emotion behind a post.

Hubspot reports that “something as simple as a smiley face emoticon in your post canincrease likes by 57 percent, comments by 33 percent and shares by 33 percent over posts without them.”

 

Via @MrCollaborative 

See on www.socialmediaexaminer.com

CMO: Enable Reps with the Right Content at the Right Time

See on Scoop.it – Social Selling for B2B

Sales reps want solid materials to support them in sales campaigns. Here are 5 critical actions that need to take place to enable your sales force.

Mike Ellsworth‘s insight:

This article features a nice Buying Process Map Teamplate that incorporates four steps:

 

Identifying the Buying Phases

Defining Key Buyer Actions

Identifying Questions Buyer’s Asks in each Stage

Recognizing the Exit Criteria

 

Via ‏@johnstaplesSB

See on www.salesbenchmarkindex.com

How Social Networks Are Making Us Smarter – PsychCentral.com

See on Scoop.it – Enterprise Social Media

RedOrbit How Social Networks Are Making Us Smarter PsychCentral.com How Social Networks Are Making Us Smarter Many believe the secret to why some cultures thrive and others disappear may lie in our social networks and our ability to imitate — more…

Mike Ellsworth‘s insight:

I feel smarter already! A fascinating article . . .

 

Via @indieblip

See on psychcentral.com

A Simple Tip to Get a Huge Increase in Engagement on Twitter – Jeffbullas’s Blog

See on Scoop.it – Enterprise Social Media

Twitter has made a simple change to how Tweets appear in your stream and it has shown a large increase on engagement on Twitter. Here are some results.

Mike Ellsworth‘s insight:

Yes, tweets with pix get more clix.

 

Tweets with images received 89% more favouritesTweets with images received 18% more clicks than those withoutTweets with images received 150% more retweets

See on www.jeffbullas.com

Why You Shouldn’t Link Your Company’s Facebook Account to Twitter

See on Scoop.it – Enterprise Social Media

One of the ways to save time on social media seems like a no brainer: linking your company’s Facebook account to Twitter. In other words, when you post on Facebook, it automatically shows up as a tweet from your Twitter account, too.

Mike Ellsworth‘s insight:

Facebook and Twitter require different types of management. While going from Twitter to Facebook may make sense, the reverse definitely does not.

See on socialmediatoday.com

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