Monthly Archives: November 2013

5 Content Marketing Myths That Need to Die

See on Scoop.itEnterprise Social Media

Content marketing is easy, doesn’t take much time, can be automated, is inexpensive, and can be handled by an intern, right? Wrong! If you’re a brand thinking of investing in content marketing, don’t fall for any of these misconceptions.

Mike Ellsworth‘s insight:

A great article on how to do content marketing for your business.

 

Via @toprank

See on searchenginewatch.com

Pew Social Media Study: 30% Of The U.S. Gets News Via Facebook; Reddit Has The Most News-Hungry Regular Users | TechCrunch

See on Scoop.itEnterprise Social Media

The Pew Research Center is today releasing comparative numbers looking at how U.S. adults use social networking sites to read news.

Mike Ellsworth‘s insight:

If you want to break news, do it on Facebook: "64% of U.S. adults using the site every month, roughly half of them (30%) are using it to read news" and Twitter "16% of U.S. adults using it regularly, but just about half of those (52%, working out to 8% of U.S. adults) turning to Twitter for news."

 

Via @skarritt 

See on techcrunch.com

18 Social Media Marketing Tips From the Pros

See on Scoop.itEnterprise Social Media

Social media marketing tips: discover the tactics the pros are using to boost their social media marketing.

Mike Ellsworth‘s insight:

Some of these tips are basic, and others are quite interesting. My faves:

 

#1: Stay Top of Mind Using LinkedIn Tags 

 

#2: Post in ‘Micro-Opportunity’ Windows

 

#5: Limit Your Social Media Platforms

 

#15: Allow Employees to Advocate for Your Business

 

#17: Build Authority Relationships With Google+ Reverse Image Lookup

 

 Via @AndreaVahl

 

See on www.socialmediaexaminer.com

Is This the Top Content Marketing Company in the World? – Jeffbullas’s Blog

See on Scoop.itEnterprise Social Media

The rise of content marketing means we must all become publishers. How do we do that well and what is the top content marketing company on the planet?

Mike Ellsworth‘s insight:

A great article on content marketing, featuring the reasons why it upsets traditional marketers, why you must become a media company, content marketing stages, and the author’s nomination for the top content marketing company in the world. The selection may surprise you.

See on www.jeffbullas.com

10 Tips to help you maximize your LinkedIn sales profile.

See on Scoop.itSocial Selling for B2B

You’ve been looking for ways to add value. Look no further. Here are 10 Tips to help you maximize your sales profile. 1. Upload a professional photo. Think bu

Mike Ellsworth‘s insight:

Some great stats about the sucess of using social for selling coupled with some great tips on profile creationg. What’s not to like?

See on www.slideshare.net