See on Scoop.it – Enterprise Social Media
My colleague Brian Solis and I recently pulled together data from four years of surveying digital strategists. We published the findings in a report The State of Social Business 2013 and also made
This is a very good roundup of current social media practice as a Slideshare.
See on www.linkedin.com
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Entrepreneurs and marketers with successful social media strategies weigh in on some best practices for building an audience on social.
This article blows up some of the over-hyped techniques and metrics for social media, like that a Facebook fan is worth $174.
Via @MonopolizeSM
See on mashable.com
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Samsung was the most popular brand on social media in 2013, according to Starcount, which compiled social data to come up with its top 10 list.
The tragedy of this infographic is the way these brands are measured – entirely via typical social media metrics like views and likes. I’d rather see a list of the top brands whose social media efforts increased something relevant, like, say, I dunno, sales? Profit? Market share?
Via @solution416
See on mashable.com
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Psychographics are just as important as demographics, but are you using them? We share how to use psychographics to become more effective with your marketing strategy.
Years ago, while at Nielsen, I told our CTO that demographics are crap. Psychographics, on the other hand, get us a little closer to understanding the customer. But social media offers the tantalizing opportunity to truly know customers and the reasons why they buy.
So understanding the psychographics of your buyers is a good start, but hardly the entire answer.
Via @keewood
See on blog.hubspot.com
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What will 2014 bring and what should organizations and individuals expect from the continued digital revolution? These marketers provide their thought-provoking expert opinions.
Forbes rounds up the social experts for a year-end super roundup.
Via @jowyang
See on www.forbes.com
See on Scoop.it – Enterprise Social Media
Suppose you’re in the market to hire or become a great copywriter. What are the attributes of success? Here are 50 attributes of a great copywriter
Use this list to hire your next copywriter. The top 10 attributes:
1. Curiosity.
2. Clarity.
3. Passion.
4. Vocabulary.
5. Precision …
6. … Without perfectionism.
7. Diligence.
8. Ability to multitask.
9. Focus.
10. Self-motivation.
Via @JeffBullas
See on www.jeffbullas.com
See on Scoop.it – Enterprise Social Media
Everyone looks to content marketing evangelists for predictions. I have only one. I predict 2014 is the year you fill in the gaps in your content marketing program.
If you’re looking for actionable advice on creating a better content marketing program for the new year, look no further. This is a great article that lays out steps for getting better at marketing via content. Steps include answering the following questions:
1. How well do you understand content marketing?
2. Do you have a content marketing strategy?
3. Do you have an editorial plan?
4. Do you have platforms and processes that work?
5. Do you have a content marketing team?
6. Do you create a variety of content types?
7. Are you taking social media seriously?
8. Do you nurture leads with email marketing?
9. Do you have a handle on analytics?
10. Do you consistently refine your content marketing?
Via @JoePulizzi
See on socialmediatoday.com
See on Scoop.it – Enterprise Social Media
Social Customer Service has become an X-Factor in developing lasting relationships with customers.
Yes, community forums are the unsung heroes, and also the best secret weapon for pleasing your customers and attracting your prospects.
We talk about the role of communities in our book Infinite Pipeline: Social Media for B2B Sales Success http://bit.ly/InfPipeCh1
Via @Croaghie
See on socialfresh.com
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2013 showed us that there’s a growing global business in accumulating friends and followers. There were also social media gaffes and hacks mixed in.
Another year end retrospective, but worth reading.
Via @CoachLaura
See on mashable.com
See on Scoop.it – Enterprise Social Media
OK, it’s a sensationalist headline. I don’t really think segmentation should be ditched. Far from it.
This is the second post in a series about brand evangelism.
See on blog.socialmediaperformancegroup.com
