Monthly Archives: December 2013

50 Content Marketing Predictions for 2014

See on Scoop.itEnterprise Social Media

Here is our annual piece – 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute. See if the following predictions come true a

Mike Ellsworth‘s insight:

Joe Pulizzi and the CMI present lots of interesting predictions about where content marketing is going in 2014. Get ready for a barrage of 2014 predictions . . .

 

Via @maxOz

See on www.slideshare.net

Official FFIEC Guidelines for Social Media in Banking

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Here are four highlights from the FFIEC’s guidance on social media and how it affects banks and credit unions. Download your full copy here.

Mike Ellsworth‘s insight:

Here are the items explored in this article:

 

 

1       Social Media Governance and Operational Risk

 

2       Third Parties

 

3       Monitoring: Fraud & IT Security

 

4       Existing regulations and their effect

See on thefinancialbrand.com

5 lessons to build a business that I learned from my clients

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Reflecting on the past year highlights what our clients teach us about running a business

Mike Ellsworth‘s insight:

This is a bit of a sardonic look at working with clients – not my clients! This other guy’s. ;=} It may resonate. Here are the major points:

 

1. Clients say they want something out-there. They don’t. Really.

2.  Attention is the highest compliment you can give online

3. Trust attracts clients

4. Your network is your retirement fund.

5. Psychology is the number one online skill

 

 Via @Kim Garst ツ

See on www.businessesgrow.com

The Integration and Assimilation of Social Marketing

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Brand marketing has changed. Cultural shifts have occurred and integration of social communication requires assimilation. Brands needs to stay fresh and relevant with customers so that they are still interested in absorbing a message from them.

Mike Ellsworth‘s insight:

Social media is more and more integrated in to business practices. This summary makes a few predictions for 2014. Topics:

 

Where do you think customers are consuming media these days

 

Embrace The Power of Social Marketing

 

Which social networks will make a splash with brands in 2014

 

Via @maxOz

See on www.steamfeed.com

How to Create a Social Media Strategy By Spying Your Competitors

See on Scoop.itEnterprise Social Media

Here’s how to research your competitor’s audience growth, content engagement and profile elements to create a strong social media strategy for your business.

Mike Ellsworth‘s insight:

Don’t know where to start in creating your social media strategy? Crib from your competition. Here are the three points in this article:

 

#1: Comparing Audience Size

 

#2: Measuring Engagement

 

#3: Looking at Profile Setups

See on www.socialmediaexaminer.com

Facebook Tells Businesses: Organic Reach will Fall – Get Ready to Pay to Play

See on Scoop.itEnterprise Social Media

Adage reported that Facebook has now openly told businesses:

You’ll have to pay to reach your fans. Organic reach will continue to decline.

Mike Ellsworth‘s insight:

OK, this is just wrong!

 

"According to Facebook, the main reason to acquire fans isn’t to build a free distribution channel for content; it’s to make future Facebook ads work better."

See on bootcampdigital.com

Social Media and Political Engagement | Pew Research Center’s Internet & American Life Project

See on Scoop.itSocial Selling for Lawyers

66% of social media users have employed the platforms for at least one of eight civic or political activities with social media (RT @go_galt: Interested in “Social Media and Political Engagement”?

Mike Ellsworth‘s insight:

Another insight from this study: "

38% of those who use social networking sites (SNS) or Twitter use those social media to “like” or promote material related to politics or social issues that others have posted. Liberal Democrats who use social media are particularly likely to use the ‘like’ button—52% of them have done so and 42% of conservative Republicans have also done so.

"

See on pewinternet.org