Monthly Archives: December 2013

Here are the predictions:

Get ready to see ads from the neighborhood pub on Twitter

Learn to tweet. Your boss expects it

Social customer service kills the dreaded phone tree

Social media finds you as you browse

The rise of ephemeral social networks

A sixth one should be: "Get ready to see autoplaying video ads on Facebook"

So the problem with social media is . . . it’s too positive?

Interesting factoid: "Facebook has apparently considered introducing a “Sympathize” button to go with its iconic “Like” button, so as to avoid those awkward instances when someone bitches about something in a status update and you’re not sure whether to Like it or no"

Yeah, theres some their their . . .

Here’s an example fact: There are 684,478 pieces of content shared on Facebook; 3,600 new photos on Instagram; 2,083 check-ins on Foursquare during every minute of every day .

LinkedIn is very important to your online brand. Here’s some reasons wny:

1. It has millions of members.

2. It shows up at the top of Google searches.

3. People are researching you.

4. It’s packed with invaluable resources.

5. You don’t know what you’re missing out on.

6. You’ll stay ultra-current.

7. You’ll automatically remain connected.

8. It’s the most efficient way to manage your network.

9. It’s the ultimate personal branding platform.

Via @KokaSexton

Yet another reason to take Google+ seriously.

via @EricTTung

You’ve probably heard these myths before:

Myth 1: “Social can’t impact the bottom line.”

Myth 2: “Our social strategy is aligned with our overall marketing strategy.”

Myth 3: “We’ve hired a social team, so we’re all set.”

Myth 4: “We have access to all the data we need to know about our social audience.”

Myth 5: “The brands with the biggest audiences must be doing social really well.” 

Guess what. These myths are myths!

Here are the trends to watch for 2014:

People and companies will spend $2.1 trillion on technology

Countries outside the U.S. and Europe will buy tech like crazy

Business will pour money into the cloud

Amazon and Google will start a war for the cloud

Mobile devices will go nuts — endangering Microsoft

Big data gets bigger

Social networking software gets absorbed

The rise of crowdsourced innovations

The Internet of Things becomes an actual thing

Via @BrennerMichael 

To nobody’s surprise, mobile is exploding. Here are the major findings reported in this article:

#1: Facebook Mobile is the Largest Source of Social Traffic

#2: Geo-Targeting Puts Mobile on the Map

#3: Snapchat and Instagram Gain Social Currency

#4: Use of Video for Marketing Is a Must

#5: Social Media Skills Lacking

 Via @AskJamieTurner

Again, hate the term ambassador(bit.ly/18fzXtI), but love the concepts here; well, most of them. #6 is a bit controversial.

1 – Spread the word internally as well as externally.

2 – Research, research, research.

3 – Start small, grow big.

4 – Make membership exclusive.

5 – Connect with your advocates and create ways for them to connect with each other.

6 – Pay your ambassadors.

7 – Give your advocates direct access to the brand.

8 – Create a feedback loop between the brand ambassadors, and the brand.

9 – Give your ambassadors the tools to create something amazing.

10 – Transfer ownership of the program from the brand, to its ambassadors.