Monthly Archives: December 2013

How to Staff and Structure to Become a Fan-Centric Brand

See on Scoop.it – Enterprise Social Media

First, please read this post on 10 Things to Remember When Creating a Brand Ambassador Program. This post is based on the framework that I introduced in my book Think Like a Rock Star: How to Creat…

Mike Ellsworth‘s insight:

Oh, how I hate the term "brand ambassador!" I go on at length about this in a blog post (bit.ly/18fzXtI), but the idea of organizing your rabid supporters, or evangelists, is a good one.

See on www.mackcollier.com

This is Exactly Why Brands Hate Social Media

See on Scoop.it – Enterprise Social Media

So over the Thanksgiving weekend there were two big ‘stories’ being covered by all the ‘entertainment’ blogs and bouncing around Twitter.  The first was where a guy got on a plane and claimed to have gotten in a ‘feud’ with another passenger.  He detailed how she was mean and inconsiderate

Mike Ellsworth‘s insight:

Prank feuds that involve real brands can cause damage. How should Pace have handled this? Well, first, by Being a Person (http://bit.ly/OrderBeAPerson). They should have been monitoring for this type of activity, and should have called this person out, perhaps in a humorous way, but to let all who were following know that it was a hoax.

See on www.mackcollier.com

7 Multi-Platform Social Media Analytics Tools

See on Scoop.it – Enterprise Social Media

Here are 7 Social media analytics tools for multiple platforms to help you analyze your social media presence.

Mike Ellsworth‘s insight:

Here’s a good roundup of social media analytical tools. They are:

 

1.  Simply Measured

2. Rival IQ

3. Google analytics

4. Zuum

5.  Socialbakers 

6. Crowdbooster

7. Quintly

Via @IanCleary

See on www.razorsocial.com

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