Monthly Archives: January 2014

FFIEC Issues Social Media Guidance: Social Media Channels Present Privacy Compliance Challenges – Data Protection – United States

See on Scoop.itSocial Selling for Lawyers

14 Jan 2014 – United States – Data Protection – FFIEC Issues Social Media Guidance: Social Media Channels Present Privacy Compliance Challenges – Bradley Arant Boult Cummings LLP – If you are using social media to attract and interact with…

Mike Ellsworth‘s insight:

Guidance on social media for financial institutions.

See on www.mondaq.com

Why You Don’t Need TrueTwit and the Problem with Fake Followers

Why You Don’t Need TrueTwit and the Problem with Fake Followers

Many people use TrueTwit or other follower validation services to try to ensure that all their Twitter followers are real. In Twitter’s IPO filing, the company estimated that up to 5 percent of Twitter users were fake. You may wonder what fake followers are, and why they exist. Generally, fake followers exist only to spam you. Additionally, fake followers might assist bad guys in stealing your identity.

So the concern is real. But why punish real people because some unscrupulous people might follow you, especially when there are alternatives?

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Social Selling for Sales Leaders: How Social Selling Works

See on Scoop.itSocial Selling for B2B

An overview of the biggest social networks, which will then explore a social selling example to see how it works in practice.

Mike Ellsworth‘s insight:

A nice white paper explaining the basics of social selling. For a more in-depth look, check out our book, The Infinite Pipeline: Social Media for B2B Sales Success http://bit.ly/InfPipeCh1

Via @rvonsosen

See on blog.hootsuite.com

How About.com Manages Social Media Channels and Organizes Content Writers with Matthew Knell

See on Scoop.itEnterprise Social Media

Today our guest is Matthew Knell, a social media strategist, digital, marketer, web technologist, and community evangelist.

Mike Ellsworth‘s insight:

Some of the questions Wright & Wong ask their guest:

 

What about a social media crisis. How do brands make sure they stay off the wall of public shame?Are blogs social media? Sometimes you hear it called out as social media then sometimes not. Thoughts about Tumblr?Which events and conferences have the best in person networking for social media marketers?

See on technorati.com

How to Know if Your Social Media Activities Are Working

See on Scoop.itEnterprise Social Media

Use the data in Facebook Insights, TweetReach, Buffer, Followerwonk and Tailwind to improve your social media content delivery and reach.

Mike Ellsworth‘s insight:

Some really good practical advice in this article. So if you’re trying to overcome the ROI shibboleth, try these techniques.

 

Via @MightyLStartups

See on www.socialmediaexaminer.com

Want To Be A More Productive and Effective Blogger? Here Are 15 Social Media Tools To Help #NMX

See on Scoop.itEnterprise Social Media

If you’re a blogger or a social media marketer, you”ll undoubtedly end up multitasking. Multitasking doesn’t usually work very well. We overwork. There has t

Mike Ellsworth‘s insight:

Another great roundup of tools, many of which I’ve never seen. They are:

 

Social Crawlitics Topsy SEMrush Canva Piktochart dlvr.it SocialOomph  Zapier Friends+Me DoShare  Brand24.net OpenSiteExplore.org WordPress SEO by Yoast MozBar  Screaming Frog SEO Spider Tool 

Via @KKDUB 

See on www.toprankblog.com

5 Top Tips for Content Marketing Success – Jeffbullas’s Blog

See on Scoop.itEnterprise Social Media

The role of content marketing on a social web has only scratched the surface of its full potential. Here are five top tips for content marketing success.

Mike Ellsworth‘s insight:

If your enterprise isn’t doing content marketing, perhaps 2014 is the year you should start. Engagement is more than likes and faves, and delivering content of value to customers and prospects is proven to result in sales.

 

Tips in this great post by Jeff Bullas:

 

#1 Bring the Customers Inside

 

#2.  Focus, Focus, Focus

 

#3. Get Organized

 

#4. Get Emotional

 

#5. Respect the Numbers but Don’t be a Machine

Via @disimic

See on www.jeffbullas.com

5 Reasons Why Social Selling Kills Cold Calling Every Time – Rick Ramos

See on Scoop.itSocial Selling for B2B

Learn why social media is better than cold calling. Reach more people in less time.

Mike Ellsworth‘s insight:

In case you haven’t heard, "Social media posting is the new cold call." Here are the main points of this article:

 

Social Proof

Warm Contacts

Clarity

Oops, I Sold Someone Else

Social Attachment

 

Via @RickTRamos

 

See on www.rickramos.com

Top 10 Social Media Marketing Posts: This Year in Social Media

See on Scoop.itEnterprise Social Media

Read these popular articles on Social Media Examiner to improve your marketing.

Mike Ellsworth‘s insight:

Social Media Examiner publishes awesome content. Here are their top articles for 2013:

 

#1  New Facebook Marketing Research Shows What Works 

#2  10 Ways to Use Social Media to Promote an Event 

#3  How to Use Hashtags in Your Social Media Marketing 

#4  4 Ways to Use Social Media to Generate Leads 

#5  How Your Business Can Use the New Facebook Cover Photos 

#6  26 Tips to Create a Strong Social Media Content Strategy 

#7  21 Social Media Marketing Tips From the Pros 

#8  6 Facebook Metrics Marketers Should Be Measuring 

#9  9 Creative Ways to Use Social Media to Launch a Product 

#10  5 LinkedIn Company Page Tips to Enhance Your Marketing 

Via @AskJamieTurner 

See on www.socialmediaexaminer.com