Monthly Archives: January 2014

Don’t sit on customer feedback

See on Scoop.itEnterprise Social Media

This article originally appeared on  When you are driving a car, you get a steady stream of feedback from the road, from other drivers, from the dashboard gauges, and from the car itself.

Mike Ellsworth‘s insight:

Too often, organizations don’t have the proper visibility into the feedback their customers are giving them. The feedback may come from sales or support channels, but it doesn’t get widely distributed or acted upon.


This article talks about the problem.


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The Seven Secret Habits of Twitter Power Users

See on Scoop.itEnterprise Social Media

In this post, seven Twitter power users in the online marketing field share their tips for getting the most out of the popular micro-blogging platform.

Mike Ellsworth‘s insight:

Every tweeter should form these habits, especially #5. They are:


1. Be Very Responsive


2. Track Your Feed in HootSuite


3. Curate Unique and Interesting Content


4. Schedule with Buffer


5. Make Personal Connections


6. Search, Monitor, and Connect


7. Think Strategically but Act Naturally

Via @maxOz

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31 Must-Read Social Media Marketing Articles

See on Scoop.itEnterprise Social Media

See which social media marketing articles our writers found most valuable and helpful.

Mike Ellsworth‘s insight:

A great list of influential blogs. Must read. Here are the article titles:


#1: Enlarge Your Digital Footprint for More Effective Online Marketing


#2: A Visual Guide to Keyword Targeting and On-Page Optimization


#3: Tell Your Business Story, One Blog at a Time


#4: Is Youtility the Future of Marketing


#5: 6 Facebook Reporting Tools for In-Depth Analysis of Fan Pages


#6: How to Grow a Billion-Dollar B2B Growth Engine


#7: 13 Characteristics of Human Brands


#8: 11 Content Marketing Lessons Learned From 20 of the Top 100 Blogs


#9: The Top 7 Social Media Marketing Trends That Will Dominate 2014


#10: Social Media Stardom: 7 Lessons Marketers Can Learn From Digitally Savvy Celebrities


#11: 9 Persuasion Lessons From a 4-Year-Old


#12: Twitter Files for IPO—What it Means for Users, Investors and Social Media


#13: What Everybody Missed About Hummingbird: Social Signals


#14: How to Sell on Facebook: A Detailed, 9-Step Guide


#15: This So-Called Digital Life: Re-Evaluating the Value of Time Spent in Social Networks


#16: Social Media Strategy in 8 Steps


#17: 10 Biz Owners Who Are Doing Rad Things With Images


#18: LinkedIn Etiquette Guide: 20 Do’s and Don’ts


#19: Facebook Marketing: From 2,500 to 1 Million Fans in Just Two Years


#20: Breaking Down the Four Ms of Influence Marketing for Better ROI


#21: A Scientific Guide to Writing Great Headlines on Twitter, Facebook and Your Blog


#22: 32 Experts Share Their Best Blog Post Promotion Tips


#23: 51 Irresistible Social Media Tool and Technology Tips


#24: 52 Unique Ways to Create Social Media Magic


#25: Empowerment Marketing: Advertising to Humans as More Than Just Selfish Machines


#26: Ten Visibility Tips for Google Plus


#27: Taking the Long View: Social Media’s Real ROI


#28: How to Find More Content Ideas Than You’ll Ever Be Able to Create


#29: The Story Behind the Numbers: Social Media Research


#30: 46 Experts Share Their Top Social Media Management Tools


#31: Blog Optimization: How to Optimize Your Blog


 Via @SocialMktgFella

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11 Social Media Marketing Predictions to Watch for 2014

See on Scoop.itEnterprise Social Media

Social media predictions for 2014: Discover what social media pros predict for the year ahead.

Mike Ellsworth‘s insight:

This is a particularly good roundup of predictions for 2014. They are:


#1: The Resurgence of Advertorial


#2: Employee Advocacy


#3: Facebook Forces a Strategic Refocus


#4: Social Networks Develop A/B Testing Tools for Brands’ Organic Updates


#5: Pay to Play


#6: Fusion Marketing and Fusion Dashboards


#7: Social Storytelling Will Shift


#8: The Age of Advocacy


#9: Paid Social Becomes a Requirement for Social Media Marketers


#10: Brand-Owned Network List-Building Matures


#11: Interactive Video Becomes Viable


 Via @fernjoseph

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Why 2014 will be the year of the law firm “sales pipeline”

See on Scoop.itSocial Selling for Lawyers

What do law firm leaders want in 2014? According to the 2013 Altman Weil Law Firms in Transition survey [law] “firm leaders [were asked] about their greatest challenge in the next 24 months.”  

Mike Ellsworth‘s insight:

Social selling can help fill the law firm pipeline. Here are the major sections from this article:


1 What do law firm leaders want in 2014?

2 What methods have been used in recent years to achieve these goals?

3 Law firm mergers and lateral hiring aren’t working

4 Law firm “sales pipelines” gain recognition

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