Monthly Archives: February 2014

How to Analyze Your Social Media Activities With Excel

See on Scoop.itEnterprise Social Media

Learn how to use Excel to analyze your social media marketing to deliver content that builds engagement and community.

Mike Ellsworth‘s insight:

If you feel like you need to get visibility into your somewhat haphazard social media activities, this is the article for you. Major points:


#1: Build Your Spreadsheet

#2: Identify Categories and Subcategories

#3: Outline Your Targets and Calls to Action

#4: Collect Your Data

#5: Sort Your Data

#6: Analyze Categories

Via @agsocialmedia

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Six Arguments Against Content Shock

See on Scoop.itEnterprise Social Media

Mike Ellsworth‘s insight:

You may have never heard of the term Content Shock – I never had until I read this article – but your familiar with the flood of content now available to the average user. I’ve been calling it the firehose. Well, if you get hosed enough, you’re going to try to turn off the spigot, and that’s Content Shock.


Excellent article. Here are the major points that people who argue against the concept raise:


1) Great content will always rise to the top

2. It does not cost any more to create great content so the economic assumptions are wrong.

3. The impact of Content Shock does not matter if you have properly identified a niche market

4. As long as people have a need or question, they will find and consume your helpful content no matter how much of it is in the marketplace

5. “Deep pockets” don’t matter in the content marketing space, which provides equal access to all.

6. Technology will help us overcome the consumption side of content shock


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Where Will Content Marketing Go in 2014?

See on Scoop.itEnterprise Social Media

Online advertisers have struggled with the efficacy of standard banner ad units for years. Consumers tend to skim right past them, meaning the advertisers has little incentive to devote creative energy to the unit, which means the unit has no hope of delivering performance. Marketers have turned their attention elsewhere, and in in 2013 content marketing was one of the biggest stories in online media.

Mike Ellsworth‘s insight:

Here are the trends for content marketing in 2014:


1 A greater focus on mobile.

2 Personalized content via better targeting.

3 Changes in social will trigger native growth.


Via @ricktramos

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4 Ways to Boost Your Social Media Marketing for Less than $1 Per Day

See on Scoop.itEnterprise Social Media

Have you been frustrated with your social media interaction recently? Here are 4 ways to boost your social media marketing on Facebook, Twitter and YouTube.

Mike Ellsworth‘s insight:

Four really cheap tips for expanding your social marketing:


#1 Boost your Facebook posts


#2. Advertise YouTube videos


#3. Promoted tweets


#4. Find an influential Instagram follower

Via @JeffSheehan 

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