Monthly Archives: March 2014

Why Your CPG Brand Isn’t Remarkable | Social Media Today

See on Scoop.itSocial Media and Marketing Research

Seth Godin answered a question, “How do you turn something that is considered a commodity into a Purple Cow when the lowest price is the only thing that seems to matter to customers?” A Purple Cow, by the way, is defined as anything phenomenal and counterintuitive. We’ve seen hundreds of cows in our lifetime, but if we saw a purple cow, we couldn’t ignore it.

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B-to-B Decision-Makers Are People, Too (Really)

See on Scoop.itSocial Selling for B2B

Emotion can work in B2B, if it’s focused on the purchaser’s feelings not about himself, but about the benefits accruing to the company.

Mike Ellsworth‘s insight:

My buddy Bryan Kramer calls this concept H2H, or Human to Human, selling. You’re not selling to a business. You’re selling to a person at a business. Good article.


Via @charliesaunder3 

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10 Mistakes We’ve All Made on Social Media (And How To Fix Them)

See on Scoop.itEnterprise Social Media

Mistakes happen to even the best of us – we know first-hand from the helpful comments informing us whenever there’s grammatical error. But, that’s just hum

Mike Ellsworth‘s insight:

This is a good article on avoiding common social media mistakes. Major points:


1. Treating All Social Media Platforms the Same

2. Posting at Inappropriate Times

3. Placing Quantity Over Quality

4. Not Taking Advantage of Bio

5. Not Posting Enough vs. Posting Too Much

6. Using Automated Messages

7. Not Proofreading

8. Using Social Media Only as a Megaphone

9. Not Properly Using @, # and Images

10. Saying Too Much


Via @B_Tyszkiewicz 

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Mining for Gold With “Small Data”

See on Scoop.itSocial Media and Marketing Research

They say the devil is in the details, and that’s especially true when it comes to loyalty programs. Loyalty programs often rely heavily on capturing transactional data that they miss vital insight tha

Mike Ellsworth‘s insight:

OK, we’ve all heard about Big Data, this article talks about small data – data from personal interactions with customers.


Via @magnetbymail 


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