Monthly Archives: May 2014

Facebook Ratchets Back Reach of Auto-posters

See on Scoop.itEnterprise Social Media

Facebook has announced that content posted to the site by way of auto-posting tools is going to see exponentially decreased reach.

Mike Ellsworth‘s insight:

No word in this article whether Facebook is just targeting apps like Spotify or Words With Friends that post statuses or other apps like Hootsuite and Buffer that schedule posts. That would be a bummer.


Via @janlgordon 

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How Buyers Buy… and Four Ways You Can Help Them Choose You

See on Scoop.itSocial Selling for B2B

With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed than ever.

Mike Ellsworth‘s insight:

The article presents seven attributes that separate winners from second place:


Educated me with new ideas or perspectives

Collaborated with me

Persuaded me we would achieve results

Listened to me

Understood my needs

Helped me avoid potential pitfalls

Crafted a compelling solution


Are you doing all these in your selling methodology?


Via @rattlebacks

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3 Ways to Use Humor to Keep Your Audience Coming Back |

See on Scoop.itEnterprise Social Media

Discover tips and examples to lead you in adding humor into your brand’s customer service and storytelling on social media.

Mike Ellsworth‘s insight:

I’ve always thought humor helps humanize the conversation and builds bonds more quickly. You can use it to your advantage, especially if you want to go viral.

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