Monthly Archives: July 2014
Advice on developing a culture and strategy that breeds revenue from the chief revenue officer of Hubspot, which pulled in $77 million last year.
Great advice on social selling:
1. Invest your time in social influence, not cold calling.
2. Always be helping, not closing.
3. Crave and experiment with technology.
4. Become a data nerd.
Since none of us here at SEJ want you to experience that migraine-inducing nightmare, here are 30 things you should avoid doing on social media.
This is a really long list of don’t for social media. Well worth pondering:
1. Only Focusing on Facebook
2. Jumping on Multiple Social Media Networks at Once
3. Making it Only About Yourself
4. Not Thinking Twice Before Posting
5. Posting in a Hurry
6. Not Spell Checking
7. Responding Unprofessionally
8. Being Impersonal
9. Hiding From Negative Comments/Controversy
10. Not Listening
11. Not Optimizing Social Media Profiles
12. Forgetting Social Media Buttons on Website
13. Being Too Casual
14. Only Sharing Content From Your Website
15. Being Inexperienced
16. Increasing Amount of Followers Too Fast
17. Leaving Comments Unattended
18. Hiring a Social Media Manager Just Because They’re “Tech Savvy”
19. Relying on Just One Person
20. Not Knowing The Difference Between a Personal and Business Account
21. Bad Timing For Scheduled Posts
22. Not Creating Incentives
23. Underestimating Data
24. Not Promoting Your Profiles Through Advertising
25. Not Having a Check-and-Balance System in Place
26. Being a Debbie Downer or Negative Nancy
27. Being Inconsistent
28. Failing to Create ‘Authenticity’
29. Posting Without Images/Videos
30. Improper Use of Hashtags
Thought leadership is hard to define but customers recognize it when they see it.
Content can produce sales. If your sales force isn’t using content to become thought leaders, read this article for reasons why you should be.
Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
My buddy Todd Wilms has some good advice on increasing engagement. The main points:
Develop a strategy
Demonstrate empathy for your audience and their needs
Delight and Let Go