Monthly Archives: July 2014

Whether Inside or Out, the 4 New Realities of Closing Sales

Whether Inside or Out, the 4 New Realities of Closing Sales

Advice on developing a culture and strategy that breeds revenue from the chief revenue officer of Hubspot, which pulled in $77 million last year.


Great advice on social selling:


1. Invest your time in social influence, not cold calling. 

2. Always be helping, not closing. 


3. Crave and experiment with technology. 

4. Become a data nerd. 


Via @bdstolle 

30 Things You Shouldn’t Do on Social Media | SEJ

30 Things You Shouldn’t Do on Social Media | SEJ

Since none of us here at SEJ want you to experience that migraine-inducing nightmare, here are 30 things you should avoid doing on social media.


This is a really long list of don’t for social media. Well worth pondering:



1. Only Focusing on Facebook

2. Jumping on Multiple Social Media Networks at Once

3. Making it Only About Yourself

4. Not Thinking Twice Before Posting

5. Posting in a Hurry

6. Not Spell Checking

7. Responding Unprofessionally

8. Being Impersonal

9. Hiding From Negative Comments/Controversy

10. Not Listening

11. Not Optimizing Social Media Profiles

12. Forgetting Social Media Buttons on Website

13. Being Too Casual

14. Only Sharing Content From Your Website

15. Being Inexperienced

16. Increasing Amount of Followers Too Fast

17. Leaving Comments Unattended

18. Hiring a Social Media Manager Just Because They’re “Tech Savvy”

19. Relying on Just One Person

20. Not Knowing The Difference Between a Personal and Business Account

21. Bad Timing For Scheduled Posts

22. Not Creating Incentives

23. Underestimating Data

24. Not Promoting Your Profiles Through Advertising

25. Not Having a Check-and-Balance System in Place

26. Being a Debbie Downer or Negative Nancy

27. Being Inconsistent

28. Failing to Create ‘Authenticity’

29. Posting Without Images/Videos

30. Improper Use of Hashtags


Via @MarketingCath 

How to Enhance Audience Engagement on Social Media

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.


My buddy Todd Wilms has some good advice on increasing engagement. The main points:


Develop a strategy

Demonstrate empathy for your audience and their needs

Delight and Let Go



via @toddmwilms