Monthly Archives: November 2014

SMPG Enterprise Social Media Framework

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SMPG Enterprise Social Media Framework

There’s lots of buzz and lots of confusion around the use of social media in enterprises. Many experts talk in terms of the tools you can use and the techniques you can employ.

And much of this advice may be valuable to smaller organizations.

However, if you’re a large enterprise with an established culture, and large marketing, sales, and customer service organizations, it can be hard to know how to get started.

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That’s why we’ve created the Enterprise Social Media Framework™.

We understand large companies, and we understand how social media can benefit your organization.

The framework is always improving as more people offer their ideas and insights. But like most frameworks, it is not a blueprint for integrating social media into your enterprise. Rather it encompasses a wealth of information and best practices you can use (with or without our help) to create your social media strategy and develop your plan to transform your organization.

The ESMF has case studies, tips, and best practices for the following enterprise areas:

  • Corporate Strategy
  • Finance
  • IT
  • Administration
  • Marketing
  • Corporate Communications
  • Legal
  • Human Resources
  • Sales/Social Selling
  • Research
  • Product Development
  • Product Management
  • Logistics
  • Production
  • Facilities and Security
  • Resources
  • Governance, Risk and Compliance
  • Segmentation
  • Customer Intelligence/Research
  • Customer Service

Access to the framework is by invitation only. If you’re interested, please contact us.

Make Yours a Social Business

Make Yours a Social Business

Real businesses like yours are leveraging Social Media today to achieve real results.

When transforming your business into a social business, your first question should be: “How can social media help me execute my organization’s strategy?”

ME MentionmappIt’s amazing how many businesses don’t ask this simple question. The way social media often comes into a business is via the back door — by employees who post or blog about your company. The next most popular way is through your marketing or communications departments. These social-media-savvy professionals may commission the creation of a Facebook page or a Twitter campaign to achieve brand promotion or drive sales to your online commerce site.

And you may think that’s all that social media is good for: promotion, advertising, marketing.

But social media can offer so much more to your business. In fact, there are few areas of your enterprise that can’t be improved in some way by social media.

To really leverage the groundbreaking potential of social media, and achieve real, effective, sustainable Social Media success, you need to develop a enterprise-wide strategy.

We can help you do that.

We don’t want to sell you the tools — the Twitter campaigns, the Facebook fan pages; the LinkedIn presence; the YouTube channel filled with scarcely viewed but expensive videos. At SMPG, our motto is, “No tools before rules!”

We go beyond those obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development; social selling; customer service; employee engagement and retention; and health and wellness.

We have hundreds of case studies on companies like yours in our Enterprise Social Media Framework that demonstrate proven best practices for using social media in the enterprise. We can help you set goals for your social media implementation that support your overall strategy, and we can help with training to develop a robust social media practice throughout your organization.

Contact us now for more information.