Need to boost engagement on Facebook? Here are ways to tweak your content and change your delivery to create stronger engagement with your fans on Facebook.
This is a great list filled with useful tips. But perhaps the most surprising one is:
#5: Express With Emoticons
Plain text doesn’t always lend itself to expressing the humanity, enthusiasm or emotion behind a post.
Hubspot reports that “something as simple as a smiley face emoticon in your post canincrease likes by 57 percent, comments by 33 percent and shares by 33 percent over posts without them.”
See on www.socialmediaexaminer.com