4 Social Media Goals Every Business Should Measure
See on Scoop.it – Enterprise Social Media
“Social media business goals: How to measure and increase your brand awareness and website traffic, visitor loyalty and conversion rates.”
I was tracking with this article until it mentioned how you can use Klout to measure your brand influence. #Fail.
The rest of the article is worth a read, though.
See on www.socialmediaexaminer.com