Content marketing i.e. creating and distributing content is one of the most effective ways to promote a business online. Businesses and marketers all over the world are using content to attract new customers.
These seem like basic points, but make sure your content creators are familiar with them:
Writing For The Wrong Audience
Poorly Crafted Headlines
Focusing On Quantity Over Quality
Not Optimising Your Content for Search Engines
Syndicating The Same Content Everywhere
See on socialmediatoday.com