“If you’re looking to gauge brands’ engagement with digital media, look no further than the automotive industry. Here’s why.
According to research from Martini Media, 62% of auto companies plan to shift TV dollars to online media. Furthermore, 95% believe that rich media is “as effective as TV advertising.” Companies with strong roots in offline should find the shift to online video easy, as long as they remember to keep online videos short and put them where they’re likely to be shared: on YouTube, Facebook or the brand site.”
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