There’s lots of buzz and lots of confusion around the use of social media in enterprises. Many experts talk in terms of the tools you can use and the techniques you can employ. And much of this advice may be valuable to smaller organizations. However, if you’re a large enterprise with an established culture, and large […]
Real businesses like yours are leveraging Social Media today to achieve real results. When transforming your business into a social business, your first question should be: “How can social media help me execute my organization’s strategy?” It’s amazing how many businesses don’t ask this simple question. The way social media often comes into a business is via […]
This essay is part of a series written by speakers featuring at our upcoming TNW USA Conference on December 10 in New York. It is adapted from Nir’s book, Hooked: How to… Keep reading → Source: thenextweb.com Learn how to create “addicts” for your brand or product. Via @stratrev See on Scoop.it – Enterprise Social Media
Google feedburner service is a very popular service among bloggers,podcasters and publishers from various domain. It provides latest feeds to subscribers from Source: www.87android.com Everything you need to know about Google Feedburner . . . See on Scoop.it – Enterprise Social Media
Learn how to make professional videos without smarts and money. Explainer videos, kinetic text videos, and more. Social Magnets Source: www.socialmagnets.net A good how-to guide for the video beginner. See on Scoop.it – Enterprise Social Media
Learn the Social Media Tactics of Online Marketers and where you fit into the picture. Time to work smart and learn from those around you. Social Magnets Source: www.socialmagnets.net Some interesting stats from research by Adobe. See on Scoop.it – Enterprise Social Media
Advice on developing a culture and strategy that breeds revenue from the chief revenue officer of Hubspot, which pulled in $77 million last year.
Source: www.entrepreneur.com
Great advice on social selling:
1. Invest your time in social influence, not cold calling.
2. Always be helping, not closing.
Related:
3. Crave and experiment with technology.
4. Become a data nerd.
Via @bdstolle
Since none of us here at SEJ want you to experience that migraine-inducing nightmare, here are 30 things you should avoid doing on social media.
Source: www.searchenginejournal.com
This is a really long list of don’t for social media. Well worth pondering:
1. Only Focusing on Facebook
2. Jumping on Multiple Social Media Networks at Once
3. Making it Only About Yourself
4. Not Thinking Twice Before Posting
5. Posting in a Hurry
6. Not Spell Checking
7. Responding Unprofessionally
8. Being Impersonal
9. Hiding From Negative Comments/Controversy
10. Not Listening
11. Not Optimizing Social Media Profiles
12. Forgetting Social Media Buttons on Website
13. Being Too Casual
14. Only Sharing Content From Your Website
15. Being Inexperienced
16. Increasing Amount of Followers Too Fast
17. Leaving Comments Unattended
18. Hiring a Social Media Manager Just Because They’re “Tech Savvy”
19. Relying on Just One Person
20. Not Knowing The Difference Between a Personal and Business Account
21. Bad Timing For Scheduled Posts
22. Not Creating Incentives
23. Underestimating Data
24. Not Promoting Your Profiles Through Advertising
25. Not Having a Check-and-Balance System in Place
26. Being a Debbie Downer or Negative Nancy
27. Being Inconsistent
28. Failing to Create ‘Authenticity’
29. Posting Without Images/Videos
30. Improper Use of Hashtags
Via @MarketingCath
Thought leadership is hard to define but customers recognize it when they see it.
Source: www.entrepreneur.com
Content can produce sales. If your sales force isn’t using content to become thought leaders, read this article for reasons why you should be.
Via @omaranzur
Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.
Source: www.prnewsonline.com
My buddy Todd Wilms has some good advice on increasing engagement. The main points:
Develop a strategy
Demonstrate empathy for your audience and their needs
Delight and Let Go
Measure
via @toddmwilms
See on Scoop.it – Enterprise Social Media Facebook has announced that content posted to the site by way of auto-posting tools is going to see exponentially decreased reach. Mike Ellsworth‘s insight: No word in this article whether Facebook is just targeting apps like Spotify or Words With Friends that post statuses or other apps like Hootsuite […]
See on Scoop.it – Social Selling for B2B With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed than ever. Mike Ellsworth‘s insight: The article presents seven attributes that separate winners from second place: […]
