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SMPG Enterprise Social Media Framework
17 Nov 2014

mellsworth@socialmediaperformancegroup.com B2B, Enterprise Social Media, SEO, Social Advertising, Social Computing, Social Media, Social Media Strategy, Social Selling

SMPG Enterprise Social Media Framework

There’s lots of buzz and lots of confusion around the use of social media in enterprises. Many experts talk in terms of the tools you can use and the techniques you can employ. And much of this advice may be valuable to smaller organizations. However, if you’re a large enterprise with an established culture, and large […]

Make Yours a Social Business
16 Nov 2014

mellsworth@socialmediaperformancegroup.com Uncategorized

Make Yours a Social Business

Real businesses like yours are leveraging Social Media today to achieve real results. When transforming your business into a social business, your first question should be: “How can social media help me execute my organization’s strategy?” It’s amazing how many businesses don’t ask this simple question. The way social media often comes into a business is via […]

How to Manufacture Desire
16 Nov 2014

Mike Ellsworth Enterprise Social Media

How to Manufacture Desire

This essay is part of a series written by speakers featuring at our upcoming TNW USA Conference on December 10 in New York. It is adapted from Nir’s book, Hooked: How to… Keep reading → Source: thenextweb.com Learn how to create “addicts” for your brand or product.   Via @stratrev See on Scoop.it – Enterprise Social Media

25 Jul 2014

Mike Ellsworth Enterprise Social Media

How to optimize feedburner feeds | 87android

Google feedburner service is a very popular service among bloggers,podcasters and publishers from various domain. It provides latest feeds to subscribers from Source: www.87android.com Everything you need to know about Google Feedburner . . . See on Scoop.it – Enterprise Social Media

25 Jul 2014

Mike Ellsworth Enterprise Social Media

How to Make Exceptional Videos Without Smarts | Social Magnets

Learn how to make professional videos without smarts and money. Explainer videos, kinetic text videos, and more. Social Magnets Source: www.socialmagnets.net A good how-to guide for the video beginner. See on Scoop.it – Enterprise Social Media

25 Jul 2014

Mike Ellsworth Enterprise Social Media

Social Media Tactics of Marketers Across the Web – Social Magnets

Learn the Social Media Tactics of Online Marketers and where you fit into the picture. Time to work smart and learn from those around you. Social Magnets Source: www.socialmagnets.net Some interesting stats from research by Adobe. See on Scoop.it – Enterprise Social Media

Whether Inside or Out, the 4 New Realities of Closing Sales
21 Jul 2014

Mike Ellsworth Scoop.it

Whether Inside or Out, the 4 New Realities of Closing Sales

Advice on developing a culture and strategy that breeds revenue from the chief revenue officer of Hubspot, which pulled in $77 million last year.

Source: www.entrepreneur.com

Great advice on social selling:

 

1. Invest your time in social influence, not cold calling. 

2. Always be helping, not closing. 

Related: 

3. Crave and experiment with technology. 

4. Become a data nerd. 

 

Via @bdstolle 

30 Things You Shouldn’t Do on Social Media | SEJ
18 Jul 2014

Mike Ellsworth Scoop.it

30 Things You Shouldn’t Do on Social Media | SEJ

Since none of us here at SEJ want you to experience that migraine-inducing nightmare, here are 30 things you should avoid doing on social media.

Source: www.searchenginejournal.com

This is a really long list of don’t for social media. Well worth pondering:

 

 

1. Only Focusing on Facebook

2. Jumping on Multiple Social Media Networks at Once

3. Making it Only About Yourself

4. Not Thinking Twice Before Posting

5. Posting in a Hurry

6. Not Spell Checking

7. Responding Unprofessionally

8. Being Impersonal

9. Hiding From Negative Comments/Controversy

10. Not Listening

11. Not Optimizing Social Media Profiles

12. Forgetting Social Media Buttons on Website

13. Being Too Casual

14. Only Sharing Content From Your Website

15. Being Inexperienced

16. Increasing Amount of Followers Too Fast

17. Leaving Comments Unattended

18. Hiring a Social Media Manager Just Because They’re “Tech Savvy”

19. Relying on Just One Person

20. Not Knowing The Difference Between a Personal and Business Account

21. Bad Timing For Scheduled Posts

22. Not Creating Incentives

23. Underestimating Data

24. Not Promoting Your Profiles Through Advertising

25. Not Having a Check-and-Balance System in Place

26. Being a Debbie Downer or Negative Nancy

27. Being Inconsistent

28. Failing to Create ‘Authenticity’

29. Posting Without Images/Videos

30. Improper Use of Hashtags

 

Via @MarketingCath 

18 Jul 2014

Mike Ellsworth Scoop.it

5 Strategies for Driving Sales With Thought Leadership

Thought leadership is hard to define but customers recognize it when they see it.

Source: www.entrepreneur.com

Content can produce sales. If your sales force isn’t using content to become thought leaders, read this article for reasons why you should be.

 

Via @omaranzur 

3 Jul 2014

Mike Ellsworth Scoop.it

How to Enhance Audience Engagement on Social Media

Audience engagement is tricky. Here are a few guidelines to successfully integrate your message across platforms and engage you audience along the way.

Source: www.prnewsonline.com

My buddy Todd Wilms has some good advice on increasing engagement. The main points:

 

Develop a strategy

Demonstrate empathy for your audience and their needs

Delight and Let Go

Measure

 

via @toddmwilms 

 

28 May 2014

Mike Ellsworth Enterprise Social Media

Facebook Ratchets Back Reach of Auto-posters

See on Scoop.it – Enterprise Social Media Facebook has announced that content posted to the site by way of auto-posting tools is going to see exponentially decreased reach. Mike Ellsworth‘s insight: No word in this article whether Facebook is just targeting apps like Spotify or Words With Friends that post statuses or other apps like Hootsuite […]

7 May 2014

Mike Ellsworth Enterprise Social Media

How Buyers Buy… and Four Ways You Can Help Them Choose You

See on Scoop.it – Social Selling for B2B With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed than ever. Mike Ellsworth‘s insight: The article presents seven attributes that separate winners from second place: […]

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