See on Scoop.it – Enterprise Social Media Discover tips and examples to lead you in adding humor into your brand’s customer service and storytelling on social media. Mike Ellsworth‘s insight: I’ve always thought humor helps humanize the conversation and builds bonds more quickly. You can use it to your advantage, especially if you want to […]

See on Scoop.it – Enterprise Social Media This list of tools for content curation and marketing are meant to help you find, sift and organize, then share – what’s relevant to your audience. Mike Ellsworth‘s insight: As usual when I feature tool lists, I found lots of them that I’d never heard of before.   […]

See on Scoop.it – Enterprise Social Media Find out how to use color, font, update templates and image filters to improve visual design and build recognition for your brand on social media networks. Mike Ellsworth‘s insight: If you’re not thinking hard about the design of your messaging, perhaps this article will convince you to start. […]

See on Scoop.it – Enterprise Social Media Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn’t enough to focus on search marketing; we all need to become marketing strategists. Here’s how. Mike Ellsworth‘s insight: This is a really good, comprehensive article on the state of search engine optimization, with […]

See on Scoop.it – Enterprise Social Media Which form of content should you focus on creating? Should it be long, short, or a mix? If a mix, what’s the right ratio? It all depends. Here are the pros and cons of each, plus six critical questions to help you figure out what’s right for you. […]

See on Scoop.it – Enterprise Social Media Any company can create word-of-mouth ad — all it takes is a clever idea and skillful execution. Mike Ellsworth‘s insight: Nobody really know how and why things go viral. If anyone could crack that code, they could rule the world! But these campaigns can give you some hints. […]

See on Scoop.it – Enterprise Social Media When you’re starting a social company, building a loyal and engaged community is paramount. Mike Ellsworth‘s insight: We couldn’t have said it better. Check our social selling book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition  http://bit.ly/InfPipe    The four points: […]

See on Scoop.it – Enterprise Social Media Dear Mr. or Mrs. Baby Boomer Executive, I hope you are sitting down. I have some startling news to share with you: your millennial initiatives are worthless. The tools and tactics you have been using to “understand”, “market”, “speak”, “engage”, “connect” and “win” millennial customers are … Mike […]

See on Scoop.it – Enterprise Social Media Twitter continues to be one of the main social channels for individuals and brands and there’s a big reason for that: Twitter has over 43 million monthly active users, and those user demographics a… Mike Ellsworth‘s insight: Just as the title says, some good, fast Twitter tricks:   […]

See on Scoop.it – Social Selling for B2B “On demand” is the yin to socializing’s yang. On demand is now, it’s quick, and always available. Socializing takes time. Perhaps it’s time to build some guardrails around how to socialize content quickly to meet demand without sacrificing our high expectations. Mike Ellsworth‘s insight: My buddy Bryan […]

See on Scoop.it – Social Selling for B2B Here’s why your marketing team and your sales team can’t get along. Hint: The sales team is probably right. Mike Ellsworth‘s insight: The real reasons:   1. Marketing Acts Superior 2. Marketing Doesn’t Believe in Sales 3. Marketing Thinks Selling Is Easy 4. Marketing Avoids Being Measured […]