See on Scoop.it – Social Media and Marketing Research Seth Godin answered a question, “How do you turn something that is considered a commodity into a Purple Cow when the lowest price is the only thing that seems to matter to customers?” A Purple Cow, by the way, is defined as anything phenomenal and counterintuitive. […]

See on Scoop.it – Social Selling for B2B Emotion can work in B2B, if it’s focused on the purchaser’s feelings not about himself, but about the benefits accruing to the company. Mike Ellsworth‘s insight: My buddy Bryan Kramer calls this concept H2H, or Human to Human, selling. You’re not selling to a business. You’re selling […]

See on Scoop.it – Enterprise Social Media Mistakes happen to even the best of us – we know first-hand from the helpful comments informing us whenever there’s grammatical error. But, that’s just hum Mike Ellsworth‘s insight: This is a good article on avoiding common social media mistakes. Major points:   1. Treating All Social Media […]

See on Scoop.it – Social Media and Marketing Research They say the devil is in the details, and that’s especially true when it comes to loyalty programs. Loyalty programs often rely heavily on capturing transactional data that they miss vital insight tha Mike Ellsworth‘s insight: OK, we’ve all heard about Big Data, this article talks […]

See on Scoop.it – Enterprise Social Media Make content curation faster and easier by combining Feedly and IFTTT to become the go-to expert in your niche and provide more value to your clients. Mike Ellsworth‘s insight: If you don’t know how to join the accelerating content curation movement, this basic article will get you started. […]

See on Scoop.it – Enterprise Social Media These Twitter scheduling tips and tools will help you execute a more effective social media strategy. Mike Ellsworth‘s insight: Many people think it’s not a good idea to schedule your social media posts. But it’s also not a great idea to fill up your followers/friends streams with dozens […]

See on Scoop.it – Enterprise Social Media CMI research has found that content marketing clients understandably want to be able to tell how their organization is doing in relation to its peers. Find out how to demonstrate B2B content market… Mike Ellsworth‘s insight: For that skeptic that doesn’t think you can measure social media ROI […]

See on Scoop.it – Enterprise Social Media So here’s the deal: Instead of buying a Super Bowl ad, Esurance bought the first ad AFTER the Super Bowl.  And they saved $1.5 Million in the process, then Mike Ellsworth‘s insight: The sad, sad case of eSurance who, as the author points out, doesn’t get that social […]

See on Scoop.it – Enterprise Social Media Earlier this month, Twitter co-founder Biz Stone unveiled his mysterious startup Jelly. The question-and-answer app was met with a mix of criticism and head.. Mike Ellsworth‘s insight: Hint: It ain’t cash. It ain’t the lame cents-off coupons you’re dropping on Facebook.   Read to find out.   Via […]

See on Scoop.it – Enterprise Social Media Companies need to shut up and listen instead of using social media as an advertising tool. Mike Ellsworth‘s insight: Ted Rubin gets the the heart of the matter: Social Media is Not Advertising, Duh! (our take at http://wp.me/p3YzzZ-tb&nbsp😉   Via @GregorSIDERIS & @TedRubin   See on tedrubin.com

See on Scoop.it – Social Selling for B2B Boost social media lead generation by gating content, amplifying your audience with social ads and optimize social ad conversions with Google Analytics. Mike Ellsworth‘s insight: Three simple recommendations for improving lead generation with social media:   #1: Gate Enticing Content With a User-Friendly Form #2: Amplify Your […]

See on Scoop.it – Enterprise Social Media According to some trend watchers, a little research, and a few live examples, the corporate website as we know it may be ready for some disruptive evolution.  Corporate website visits for most large brands are declining. Your best content is lost among too much product promotion. And more […]