See on Scoop.it – Enterprise Social Media The best opportunity goes to the marketers who identify it well before it’s hot, not the ones who join at the frothy peak. Mike Ellsworth‘s insight: Check out this mind-blowing piece of data from this article:   The first online banner ad, for AT&T, 44% click rate. Today’s average […]

See on Scoop.it – Enterprise Social Media Get the best social media tips and advice from the winners of Social Media Examiner’s Top 10 Social Media Blogs for 2014. Mike Ellsworth‘s insight: I’m not a big one for following blogs, but you can’t go wrong following these:   #1: Jon Loomer #2: RazorSocial #3: Socialmouths […]

See on Scoop.it – Enterprise Social Media Learn how to use Excel to analyze your social media marketing to deliver content that builds engagement and community. Mike Ellsworth‘s insight: If you feel like you need to get visibility into your somewhat haphazard social media activities, this is the article for you. Major points:   #1: […]

See on Scoop.it – Enterprise Social Media Mike Ellsworth‘s insight: You may have never heard of the term Content Shock – I never had until I read this article – but your familiar with the flood of content now available to the average user. I’ve been calling it the firehose. Well, if you get hosed […]

See on Scoop.it – Enterprise Social Media Social media has been with us for over a decade. Its impact started small but it’s now significant. We have passed a social media marketing tipping point Mike Ellsworth‘s insight: Social media: Be on the wave or under it. See on www.jeffbullas.com

See on Scoop.it – Enterprise Social Media Online advertisers have struggled with the efficacy of standard banner ad units for years. Consumers tend to skim right past them, meaning the advertisers has little incentive to devote creative energy to the unit, which means the unit has no hope of delivering performance. Marketers have turned their […]

See on Scoop.it – Enterprise Social Media Have you been frustrated with your social media interaction recently? Here are 4 ways to boost your social media marketing on Facebook, Twitter and YouTube. Mike Ellsworth‘s insight: Four really cheap tips for expanding your social marketing:   #1 Boost your Facebook posts   #2. Advertise YouTube videos   […]

See on Scoop.it – Social Selling for B2B We asked nine successful entrepreneurs how they are planning on altering their social media marketing strategies in the next six months. Mike Ellsworth‘s insight: OK, I must say it’s hard to take seriously a list that has as its second item "Social won’t be use for sales." […]

See on Scoop.it – Enterprise Social Media In one of those iconic technology company-started-in-a-dorm-room stories, Michael Dell saw that there was value to be created in selling computers directly to consumers. Mike Ellsworth‘s insight: Dell has an active brand evangelism program. Interesting read.   Via @UpSearchSocial See on socialmediatoday.com

See on Scoop.it – Enterprise Social Media LinkedIn has created Showcase Pages to allow companies to focus their brand messages for particular content to specific audiences. Set one up now! Mike Ellsworth‘s insight: Interesting addition to company pages: "Showcase Pages are essentially sub-pages of a business’s Company Page, giving a business the ability to create […]

See on Scoop.it – Enterprise Social Media (effective content marketing) Mike Ellsworth‘s insight: Hmmm. May not actually be the all-time greatest, but there are some great tips here. Here’s two:   Answer your prospects’ top 30 questions. Be frank, Fred   Via @MrCollaborative See on socialmediatoday.com

See on Scoop.it – Enterprise Social Media Mike Ellsworth‘s insight: This is a long personal case study, but very worth it if you want to know how to combine online and offline customer service to produce easy sales. The takeaways:   It takes PeopleGet the right people onboardTechnology that enablesLittle Something ExtraMeasure, measure, and loopVia […]