CapitalOneSparkVoice: The Benefits Of Social Media Beyond Marketing

See on Scoop.itEnterprise Social Media

Think you’ve got the social media thing down at your business? Think you’re squeezing every last bit of benefit by utilizing online marketing across a variety of social platforms? Think again. Because there’s no way you’re getting the most bang for your social media buck if you’re only using it for marketing.

Mike Ellsworth‘s insight:

This article is right on. If all you see when you look at social media is another advertising or marketing channel, you’re missing a whole lot of potential value for your enterprise.


We go into detail on this topic in our Be a Person books:


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