Enterprise Social Media

SMPG Enterprise Social Media Framework

SMPG Enterprise Social Media Framework

There’s lots of buzz and lots of confusion around the use of social media in enterprises. Many experts talk in terms of the tools you can use and the techniques you can employ.

And much of this advice may be valuable to smaller organizations.

However, if you’re a large enterprise with an established culture, and large marketing, sales, and customer service organizations, it can be hard to know how to get started.

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That’s why we’ve created the Enterprise Social Media Framework™.

We understand large companies, and we understand how social media can benefit your organization.

The framework is always improving as more people offer their ideas and insights. But like most frameworks, it is not a blueprint for integrating social media into your enterprise. Rather it encompasses a wealth of information and best practices you can use (with or without our help) to create your social media strategy and develop your plan to transform your organization.

The ESMF has case studies, tips, and best practices for the following enterprise areas:

  • Corporate Strategy
  • Finance
  • IT
  • Administration
  • Marketing
  • Corporate Communications
  • Legal
  • Human Resources
  • Sales/Social Selling
  • Research
  • Product Development
  • Product Management
  • Logistics
  • Production
  • Facilities and Security
  • Resources
  • Governance, Risk and Compliance
  • Segmentation
  • Customer Intelligence/Research
  • Customer Service

Access to the framework is by invitation only. If you’re interested, please contact us.

Facebook Ratchets Back Reach of Auto-posters

See on Scoop.itEnterprise Social Media

Facebook has announced that content posted to the site by way of auto-posting tools is going to see exponentially decreased reach.

Mike Ellsworth‘s insight:

No word in this article whether Facebook is just targeting apps like Spotify or Words With Friends that post statuses or other apps like Hootsuite and Buffer that schedule posts. That would be a bummer.


Via @janlgordon 

See on www.v3im.com

How Buyers Buy… and Four Ways You Can Help Them Choose You

See on Scoop.itSocial Selling for B2B

With the Internet, the Great Recession, and intensification of competition in many industries, the way buyers buy has changed. Buyers are busier, they have more choices, and they are better informed than ever.

Mike Ellsworth‘s insight:

The article presents seven attributes that separate winners from second place:


Educated me with new ideas or perspectives

Collaborated with me

Persuaded me we would achieve results

Listened to me

Understood my needs

Helped me avoid potential pitfalls

Crafted a compelling solution


Are you doing all these in your selling methodology?


Via @rattlebacks

See on www.marketingprofs.com

3 Ways to Use Humor to Keep Your Audience Coming Back |

See on Scoop.itEnterprise Social Media

Discover tips and examples to lead you in adding humor into your brand’s customer service and storytelling on social media.

Mike Ellsworth‘s insight:

I’ve always thought humor helps humanize the conversation and builds bonds more quickly. You can use it to your advantage, especially if you want to go viral.

See on www.socialmediaexaminer.com

4 Ways Visual Design Can Improve Your Social Media Marketing

See on Scoop.itEnterprise Social Media

Find out how to use color, font, update templates and image filters to improve visual design and build recognition for your brand on social media networks.

Mike Ellsworth‘s insight:

If you’re not thinking hard about the design of your messaging, perhaps this article will convince you to start.


Via @kimgarst

See on www.socialmediaexaminer.com