Enterprise Social Media
Should big blogs like Copyblogger turn off comments? Many say “no,” but I think we need to look at the bigger picture here…
A perspective on Copyblogger’s recent decision to turn off commenting on their blogs.
See on www.thesaleslion.com
Copyblogger is ending comments on their blog. But they didn’t really tell us why.
Is this the end of User Generated Content (UGC) in general or just for blogs? Big implications of Copyblogger’s move.
See on www.businessesgrow.com
Jazz musicians are notorious for caring more about the music than the audience. People who run social media accounts can fall into a similar trap.
An interesting comparison of purist jazz musicians and purist social media practitioners. Plus a bonus, pithy, Charlie Mingus quote!
See on www.prdaily.com
How can I make my content go viral? I sat down with the viral marketing geniuses Marc and Angel to discuss content marketing and other key tips:
Seeking the source of viralocity is like the historical search for the source of the Nile or the white whale. Here are some ideas to achieve it:
1.) The science of persuasion: Nailing the fear of “missing out”
2.) We only read 20% of web pages – make your content easy to skim read
3.) We all want to learn something and get smarter – it’s science!
4.) A greatly undervalued element: Sharing buttons make content 7 times more likely to spread
5.) Length of content and virality go hand in hand
6.) Consistency and Authority – Marc and Angel have been blogging since 2006
See on blog.bufferapp.com
Trying to figure out what to post on Facebook can often feel like a sharp stick in the eye. You have to understand your fans, analyze what they like that aligns with your cause, and publish updates that will engage fans. Whew… Even after sweating blood to get it right, you find that you’re still…
There are those who will tell you not to cross post from one network to another, and to never repost content. This article begs to differ on many controversial assertions like these. The major points:
Step #1: Download Facebook Insights
Step #2: Select the content type you’d like to repost
Step #3: Locate columns to use
Step #4: Calculate engagement rate
Step #5: Rank content by engagement rate
Step #6: Repost top performing posts
Step #7: Repost at the same time each day
See on www.johnhaydon.com
Counterproductive social-media use is like pornography – it’s tough to detail, but you know it when you see it. Here are five things we hope we never see if your social feeds.
Are you guilty of creating social media porn? Here are five things you may be doing on social media that are annoying the heck out of your followers:
1. Your LinkedIn Profile Reads Like A Marketing Campaign
2. You Treat Your Friends and Family Like They Work For You
3. Your Twitter Feed Is Professionally Boring (And You’re On Brand All The Time)
4. You Don’t Pay Attention
5. You Socialize Like A Robot (or Sound Like Shingy)
See on www.inc.com
Facebook users are twice as likely to click on ads for consumer packaged goods, and mobile CPG ads drive 2.2 times the engagement of desktop ads and lead to five times more likes, according to a recent study by enterprise marketing technology provider Unified.
See on allfacebook.com