Make Yours a Social Business

Make Yours a Social Business

Real businesses like yours are leveraging Social Media today to achieve real results.

When transforming your business into a social business, your first question should be: “How can social media help me execute my organization’s strategy?”

ME MentionmappIt’s amazing how many businesses don’t ask this simple question. The way social media often comes into a business is via the back door — by employees who post or blog about your company. The next most popular way is through your marketing or communications departments. These social-media-savvy professionals may commission the creation of a Facebook page or a Twitter campaign to achieve brand promotion or drive sales to your online commerce site.

And you may think that’s all that social media is good for: promotion, advertising, marketing.

But social media can offer so much more to your business. In fact, there are few areas of your enterprise that can’t be improved in some way by social media.

To really leverage the groundbreaking potential of social media, and achieve real, effective, sustainable Social Media success, you need to develop a enterprise-wide strategy.

We can help you do that.

We don’t want to sell you the tools — the Twitter campaigns, the Facebook fan pages; the LinkedIn presence; the YouTube channel filled with scarcely viewed but expensive videos. At SMPG, our motto is, “No tools before rules!”

We go beyond those obvious quick hits — sales and marketing — and help you achieve social-media-driven results in areas such as product development; social selling; customer service; employee engagement and retention; and health and wellness.

We have hundreds of case studies on companies like yours in our Enterprise Social Media Framework that demonstrate proven best practices for using social media in the enterprise. We can help you set goals for your social media implementation that support your overall strategy, and we can help with training to develop a robust social media practice throughout your organization.

Contact us now for more information.

Who Knew Punctuation Influences Small Business Marketing Results

See on Scoop.itSocial Selling for B2B

Punctuation and spelling are quite important in social media posts as it turns out! While it seems obvious that they are important in blogs, punctuation in particular can influence the reactions that your posts receive in social media.

Mike Ellsworth‘s insight:

There’s a great infographic in this post, and, yes, it talks about punctuation, among other things! Yes! The exclamation point is one of the marks! Does that surprise you?


Via @GlenGilmore 

See on thecogentcoach.com

Six Ways Sales Professionals Should Use Social Media – Business 2 Community

See on Scoop.itSocial Selling for B2B

Six Ways Sales Professionals Should Use Social Media | http://t.co/PgSxkmtMxP via @B2Community #SocialSales

Mike Ellsworth‘s insight:

This is short and to the point. Perfect for the busy sales professional. If you want more detail, our book,  Infinite Pipeline: Social Media for B2B Sales Success – free chapter at: http://bit.ly/InfPipeCh1) has all the details.

See on www.business2community.com

Social selling with the sharks: Successful social selling stories

See on Scoop.itSocial Selling for B2B

Social Selling with the Sharks Sharing the BEST Social Selling Stories of 2013 September 25, 2013 (RT @brandonuttley: Here are the slides from yesterday’s #SocialSharks webinar http://t.co/7ubXUDoj8i...

Mike Ellsworth‘s insight:

This is a great presentation on SlideShare with lots of good success tips for social selling.

See on www.slideshare.net

4 Things to Remember When Creating B2B Social Media Marketing Content – Business 2 Community

See on Scoop.itSocial Selling for B2B

KoMarketing Associates 4 Things to Remember When Creating B2B Social Media Marketing Content Business 2 Community Too many brands make the mistake of focusing their social media marketing content on selling their products or services because they…

Mike Ellsworth‘s insight:

One of these tips is focus on the passion. In order to do that, of course, you need to Be a Person (http://bit.ly/BeAPerson) not a brand.


Is your company able to do this?

See on www.business2community.com

Seth’s Blog: Beyond geography

See on Scoop.itEnterprise Social Media

The original business was a lemonade stand. At least metaphorically.

Mike Ellsworth‘s insight:

Seth Godin scores again.


While his concept of the community business is a little different than the one we offer in our book, Infinite Pipeline: Social Media for B2B Sales Success http://bit.ly/InfPipeCh1, it’s essentially the same message.

If you make your business appeal to people who buy because the people they know buy, you’ve got it made.

Via @sandraz

See on sethgodin.typepad.com

Google loses appeal in Street View privacy case

See on Scoop.itEnterprise Social Media

By Jonathan Stempel

(Reuters) – A federal appeals court rejected Google Inc’s bid to dismiss a lawsuit accusing it of violating federal wiretap law when its accidentally collected emails and other personal data while building its popular Street View program.

The 9th U.S. Circuit Court of Appeals refused to exempt Google from liability under the federal Wiretap Act for having inadvertently intercepted emails, user names, passwords and other data from private Wi-Fi networks to create Street View, which provides panoramic views of city streets.

“It’s a landmark decision that affirms the privacy of electronic communications for wireless networks,” said Marc Rotenberg, executive director of the Electronic Privacy Information Center in Washington, D.C.

Mike Ellsworth‘s insight:

Serves them right! Yeah, they "accidentally" collected info on all the open WiFi hotspots while doing Google Mapping drive-bys . . .

See on m.yahoo.com

New Jersey’s New Social Media Law Blocks Employers’ Prying Eyes

See on Scoop.itSocial Media for Workforce Development

An increasing number of Americans are using social media sites, such as Facebook and Twitter, both on and off the job.

Mike Ellsworth‘s insight:

Good news: "The New Jersey State Governor signed into law legislation that prohibits employers from requiring or requesting current and prospective employees to disclose their social media passwords. New Jersey’s new law covers all employers (including any agent or representative), except for state and county corrections departments, the state parole board, and state and local law enforcement agencies" starting in December, 2013. Twelve states now have similar protections.

See on www.natlawreview.com