15 helpful tips to grow your LinkedIn group into thousands

See on Scoop.itEnterprise Social Media

After LinkedIn’s revamp to its groups and bringing teenagers onto its platform, competition for eyeballs is going to increase dramatically. 

Here is a 15 step guide to starting and enhancing your group so that it will grow—hopefully into the thousands. These tips will help you get started with your LinkedIn group. They will also help established group managers boost their group’s numbers.

Mike Ellsworth‘s insight:

If you’re not using LinkedIn Groups, you’re missing a great opportunity to engage your audience. This is a quick, actionable guide to getting started.

See on www.twitterthoughts.com

Hashtags on Facebook Do Nothing To Help Additional Exposure

See on Scoop.itEnterprise Social Media

Significant time has passed since Facebook fully rolled out their hashtag implementation. We decided to dig into the data to see the impact of hashtags on the news feed.

Mike Ellsworth‘s insight:

This finding is counterintuitive: Using hashtags (those words preceded by a # sign) on Facebook actually hurts the engagement of a post. Wow.

See on edgerankchecker.com

It’s Crunch Time for the Future of Work

See on Scoop.itSocial Media for Workforce Development

Within the next 2 years millennials (ages 18-35) will make up the majority of the workforce.  As I mentioned on Facebook page, these (myself included) are people who don’t know what it’s like to no…

Mike Ellsworth‘s insight:

It’s a brief article pointing out the obvious: Millennials think different. What will the future workplace look like when they’re in charge in another decade.


If you’re not thinking about that, you must be a Boomer. ;=}

See on www.thefutureworkplace.com

Tim Ferriss: 7 Great Principles for Dealing with Haters

See on Scoop.itSocial Selling for B2B

Dealing with negativity online can be tough, which was why we were all ears when Tim Ferriss, author of The Four Hour Work Week, took the stage at The Next Web ’10 event in Amst…

Mike Ellsworth‘s insight:

Don’t feed the trolls. This is a good summary of reasons why. If you want more detail, see the series of posts beginning with Dealing with Trolls http://bit.ly/16GaLHa

See on mashable.com

What Story Does Your Brand Tell?

See on Scoop.itSocial Selling for B2B

In today’s competitive marketplace, a compelling story is critical for your brand to remain front and center with customers and prospective customers. If your business does not create a compelling story that connects with prospective and existing customers or strikes a nerve, your business will not last very long.

Mike Ellsworth‘s insight:

If the aim of social media is to Be a Person (http://bit.ly/OrderBeAPerson) then of course you’ll want to tell stories about your brand. A story, of course, is not a slogan, or is it a message. It’s what humans do when they talk to one another. Try to go through a day without hearing or telling a story. it’s almost impossibe.


So why are you using social media as another channel for messages?


Check out Karen Dietz’ Scoop.it topic for more info: http://www.scoop.it/t/just-story-it

See on debbielaskey.blogspot.com

A New Tool to Drive B2B Leads from LinkedIn

See on Scoop.itSocial Selling for B2B

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. Now there is a new tool to satisfy this need.

Mike Ellsworth‘s insight:

 LinkedIn sponsored updates is a way to get in front of people you are not connected with on the service. Company page updates usually are only delivered to those who follow your page. Using sponsored updates integrates your page updates into targeted members’ news feeds where they appear like any other item, not like an ad. Great idea.


Via @vinkoe 

See on www.salesbenchmarkindex.com

5 Cool Apps to Save You from Social Media Overload

See on Scoop.itEnterprise Social Media

Do you need a break from social media overload? Have trouble keeping up? Here are 5 apps to save time and to stay connected with what matters.

Mike Ellsworth‘s insight:

I could post one of these roundups a day, and still find new services that I’d never even heard of before. This is another post like that. There are some cool tools here.


Via the incredible @MaxOz

See on www.jeffbullas.com

Google Creates ‘Helpouts,’ a Video Service for One-On-One Expert Advice

See on Scoop.itEnterprise Social Media

Businesses and topic experts who use the new tool will be able to set and charge fees for their services, Google says.

Mike Ellsworth‘s insight:

In our Infinite Pipeline books (http://bit.ly/InfPipeCh1), we stress that the best way to do sales and marketing using social media is to solve customers’ and prospects’ problems. Luckily for us, the executive edition of Infinite Pipeline is still prepress (help us finish it at: http://bit.ly/InfPipeECh1) so that we can include the new Google Helpouts service.


Helpouts is basically an extension of Google Hangouts, but adds the ability to schedule live consultation sessions with a provider, who lists their services with Google. Providers can provide assistance gratis or charge for sessions. This could be a great way to show off your company’s expertise and, by solving prospects’ problems, attract more sales.


We’ll be watching the rollout of Google Hangouts closely, and you may see a listing for Social Media Performance Group in the directory soon.


Via @EntMagazine

See on www.entrepreneur.com