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How to Drive More Traffic to Your Blog Posts From Social Networks

See on Scoop.itEnterprise Social Media

Do you want people to click on your blog posts when others share them on Facebook, LinkedIn and Google+?Is your blog optimized for the best visual display when people share your content?

Mike Ellsworth‘s insight:

This is a really useful article on how to control what "snipped" shows up when others share your blog post on social media. It gets a little techie, but implementing these tips should be easy for even the non-techies out there.

 

Via @kimgarst 

See on www.socialmediaexaminer.com

Social Identity in Business: Use of Personal Versus Professional in Social Media

See on Scoop.itSocial Selling for Lawyers

Social Identity in Business: Use of Personal Versus Professional in Social Media by @SarahActiance http://t.co/PzscNFZJED via @B2Community

Mike Ellsworth‘s insight:

It’s a thorny problem. If the proper approach to using social media in your business is, as we assert, to Be a Person, then you’ll need to deal with the comingling and possible confusion of the persons represending you on social media and the business itself.

 

This is a good, basic article on the problem.

See on www.business2community.com

Court Proceedings on Social Media, a First, Rivet Users

See on Scoop.itSocial Selling for Lawyers

As a fallen party official, Bo Xilai, stood trial on Thursday, the government took the unprecedented step of reporting the proceedings over China’s equivalent of Twitter.

Mike Ellsworth‘s insight:

From the Who’da Thunk It Department: the Chinese government took the unprecedented step of reporting the proceedings of the trial of Bo Xilai, the politician whose fall convulsed the Communist Party, to a nationwide audience of many millions over China’s equivalent of Twitter.

See on www.nytimes.com

Social Networking Captures Almost 3/4 of US Adults 08/22/2013

See on Scoop.itSocial Selling for Lawyers

 (Newsflash: Social Media is the Internet: Social Networking Captures Almost 3/4 of US Adults: http://t.co/N2TYWwcfF2 (via @MediaPost))…

Mike Ellsworth‘s insight:

According to Pew, "According to the PEW Research Center, as of May 2013, 72% of online U.S. adults use social networking sites, up from 67% in late 2012, and 8% in 2005." 

And one of the big winners, with really rapid recent growth, is a site that you probably think is totally useless: Twitter.

There’s lots more going on on social media than lame cat picture posts and babbling about what people are having for lunch.

We explain it all in our books: http://bit.ly/OrderBeAPerson

 

Plus, we have Social Media training, including Social Media for Lawyers, available.

See on www.mediapost.com

These Four Levers Will Move People And Sell Products

See on Scoop.itEnterprise Social Media

Dr. Tait Martin, a researcher and authority on communications and behavior, has one real goal:  “I try to get people to do stuff.”  Increasingly, he says, companies that want to get people into stuff-doing mode need to can some outmoded notions of advertising

 

Mike Ellsworth‘s insight:

The four levers – feeling, function, compatibility, and cost –  work well in social media if you can get over the old mindset of repetition, entertainment, and rationality.

See on www.forbes.com

EdgeRank Is Dead: Facebook’s News Feed Algorithm Now Has Close To 100K Weight Factors

See on Scoop.itEnterprise Social Media

The next time you tell a client how Facebook selects and ranks the content that shows up in the News Feed, you’ll need to do it without using the word EdgeRank. EdgeRank, Facebook’s original News Feed ranking system, is dead.

Mike Ellsworth‘s insight:

Facebook hasn’t used the term EdgeRank internally for more than two years. So why is that social media consulting you’re working with, or considering working with, still using it?

 

What was once simple (three factors) is now very complex (100K factors) and so gaming that system to achieve better results on Facebook seems relatively impossible. 

 

Better to have good content, encourage engagement and Be a Person (http://bit.ly/OrderBeAPerson).

See on marketingland.com

The Rise of Social Selling

See on Scoop.itSocial Selling for B2B

How CEO’s can help sales get more at bats through social selling.

Mike Ellsworth‘s insight:

This is a very good introductory article on social selling. If you think it doesn’t apply to your organization, I hope you’re nearing retirement age . . .

 

If you’d like a whole strategy and social selling program laid out for you, read our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition   http://bit.ly/InfPipeCh1

 

Via @MakingTheNumber 

See on www.salesbenchmarkindex.com