CMO: Enable Reps with the Right Content at the Right Time

See on Scoop.itSocial Selling for B2B

Sales reps want solid materials to support them in sales campaigns. Here are 5 critical actions that need to take place to enable your sales force.

Mike Ellsworth‘s insight:

This article features a nice Buying Process Map Teamplate that incorporates four steps:


Identifying the Buying Phases

Defining Key Buyer Actions

Identifying Questions Buyer’s Asks in each Stage

Recognizing the Exit Criteria


Via ‏@johnstaplesSB

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