Cold Calling Is Dead, Thanks To LinkedIn
See on Scoop.it – Social Selling for B2B
Or should I write it the way two entire industries, sales and marketing, would probably exclaim: LinkedIn Head of Marketing for Sales Solutions, Ralf VonSosen, wrote Ken Krogue an email that sparked this article “Cold calling as we know it is…
This interesting article was prompted by a blog post that challenged the title of a Webinar that linked LinkedIn with cold calling. The author, of course, was not proposing in the Webinar that sales people use LinkedIn for cold calling, and his sentiment is better expressed by the title of this post on Forbes.
Using LinkedIn for social selling is one of the main topics of our book series, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition – free chapter at http://bit.ly/InfPipeCh1, and our upcoming Executive Edition. (Incidentally if you’d like to review the book before it’s released, tweet the following:
“@MikeEllsworth I’d like to review The Infinite Pipeline:
How to Master Social Media for B2BSales Success Sales
See on www.forbes.com