Compete With Amazon by Creating Community
See on Scoop.it – Social Selling for B2B
Competing with an e-commerce Goliath like Amazon.com can be a daunting task, but specialty merchants have some distinct advantages, including the capacity to forge strong ties with shoppers through a brand community.
Mike Ellsworth‘s insight:
This article covers a lot of the same ground as our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition http://bit.ly/InfPipeCh1
Are you building your brand community? Comment below.
See on www.retailonlineintegration.com