Compete With Amazon by Creating Community

See on Scoop.itSocial Selling for B2B

Competing with an e-commerce Goliath like can be a daunting task, but specialty merchants have some distinct advantages, including the capacity to forge strong ties with shoppers through a brand community.

Mike Ellsworth‘s insight:

This article covers a lot of the same ground as our book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition 


Are you building your brand community? Comment below.

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