In our previous post, Create a LinkedIn Group, we talked about how to build your brand by creating a group on LinkedIn, and talk about some of the key strategies involved in this process. By the way, we go into much more detail about our Infinite Pipeline Relationship Development process in our new book, The Infinite Pipeline: How to Master Social Media for B2B Sales Success – Sales Person Edition. See the bottom of this post for more info.
In this post, we close out our series on LinkedIn, and talk about the benefits of creating a LinkedIn ad and discuss how this is accomplished.
Create a LinkedIn Ad
Our final LinkedIn tip for building your brand is to create a LinkedIn Ad.
LinkedIn ads are surprisingly affordable, and very targetable. Get started by clicking on Advertising on the footer of any page. There are choices for large and small budgets. It’s probably wise to get started with LinkedIn DirectAds to learn how well LinkedIn can address your target audience.
Example — Creating a LinkedIn Direct Ad
You can target the ad by company size, industry, seniority, gender, age, and geography:
Targeting Linked In Direct Ads
You always want to select Pay-per-click, unless you really know what you’re doing. This means you are only charged when a member actually clicks on the ad, rather than when they just see it displayed. You can also set your budget per click and per day, as well as scheduling your campaign period.
Always Pick Pay-per-click for LinkedIn Ads
Once you’ve selected all the parameters, your ad goes live immediately. You’ll need to turn it off using the management menu if you don’t want it to run yet:
Managing your LinkedIn Ad Campaigns
Beyond LinkedIn Basics
There is a lot more to do on LinkedIn. We’ve given you the basics and some guiding principles to use on the site. Once you have gained some experience don’t be afraid to try different approaches and features as they come on board.
One last tip: You can link your Twitter feed to your LinkedIn status so that everything you tweet shows up in your connections timeline. Don’t have a Twitter account? Check out the next section.
Next up: Setting Up Twitter
Create a LinkedIn Ad is the 99th in a series of excerpts from our book, Be a Person: the Social Operating Manual for Enterprises (itself part of a series for different audiences). We’re just past page 285. At this rate it’ll be a long time before we get through all 430 pages, but luckily, if you’re impatient, the book is available in paper form at bit.ly/OrderBeAPerson and you can save $5 using Coupon Code 6WXG8ABP2
Get our new book, The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success online here. You can save $5 using Coupon Code 62YTRFCV
What Others Are Saying
“Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It’s a great way to get crazy-busy prospects to pay attention.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies
“Sales is all about relationships and trust. Infinite Pipeline is the ‘how to’ guide for maximizing social networks to find and build relationships, and generate trust in our digital age.”
—Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year)
“Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business.”
—Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances