The project may feel like a creepfest–and to some extent, maybe it is.
Not only can third parties tell a lot about your personality, sexuality, and politics by examinging Facebook Likes (see Researchers predict IQ, age, and more using only Facebook Likes http://sco.lt/522wPh), mapping your Twitter interactions can tell a lot about your social interactions as well.
When localized to the employees of a corporation, as a researcher did with Twitter, you can learn a tremendous amount of information about how the company works and what it’s working on.
As former Sun CEO Scott McNealy once said, "You have zero privacy anyway. Get over it."
See on www.fastcodesign.com